Anti-aging by Olay Definity

Beauty in Seattle on 9 Feb 2007 at 12:00am

Definity foam is part of the Definity skin care lineWith the launch of the Definity wrinkle cream at a price point below $30, P&G has increased consumer access to high-tech skin creams that have clinical research to back claims.  Few $300 an ounce premium skin care products can match this level of research and trials. 

If the under-$30 price point makes you feel skeptical of the Definity product efficacy, I'd recommend that you not rule-out skin care products based on the fact they're available at a low price or in Wal-mart. 

Large beauty companies invest huge sums in research and development and product portfolios increasingly include niche, high-end skin care lines like DDF (that are priced much higher at the spa!).

I'm not a price-based beauty shoppper, but I have a bias toward specialty skin care products that target specific skin regions such as anti-aging eye creams.  I do respect the head of beauty at Proctor and Gamble and how products like Definity and Regenerist bring anti-aging skin care to consumers at affordable prices. 

Thus, I've tried the Regenerist thermal skin polisher and a free sample of Olay Definity. Both were elegant products you wouldn't expect from a typical bargain drugstore purchase.  I can't attest to wrinkle reduction or maintenance since it takes long periods of application to discover this benefit, so I welcome comments on your experience with Definity or Regenerist.

Regardless of price or results, Definity is not a natural skin care product, so it won't appeal to you if you're interested in organic skin care products.  But if this isn't a requirement and your prime mission is to get anti-aging benefits from your skin care product, you may want to try the Definity budget-friendly product line.

Definity is described by the beauty industry publication Chain Drug Review:

The products' hydration allows the rebuilding of skin's collagen structure as well as a reduction of the appearance of discolorations in order to make skin appear lit from within...Olay Definity reduces the appearance of such skin discolorations as dullness and age spots in eight weeks by up to 78% versus a base moisturizer...

The three Definity products were launched into the US market with a $50M ad campaign, so if you read beauty magazines you are likely familiar with Definity.  Interestingly, P&G targeted half of their ad dollars to attract entirely new customers into the anti-aging skin care market. The other half was targeted at higher-end product consumers including folks who buy specialty skin lines (presumably Arbonne).

I've been asked about the latest Definity price, so here's the pricing/links from (fair disclosure: yes, I make a very small commission from these purchases, but it's not as important to me as getting your comments below!).

Comments (11)

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Youthphoria promoter statement

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I recently purchased the Olay Definity intense hydrating anti-aging cream. I was given this product by a promoter at the local Pharmacy, and was assured that this is the best product for mature, dry skin. (I am 57, with a dry, sensitive skin). After the first application my fact broke out like a teenager. The product had a strong fragrance which is not what I would normally look for in a beauty product. I stopped use, until my skin had cleared up, and then re-tried it. On application it went on feeling like silk, but when I applied my normal make-up over it, a little later, my make up wouldn't go on! I rubbed my face, and the make up made little "frummels" (if there is such a word.) It was yucky, and I washed my face to get rid of the mask like feeling. I am not at all happy with this product, and although I have now wasted my money, I would rather not use it again.
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I was putting on my makeup and noticed my pores were huge and face was dull, dry and blotchy and I could see ugly lines on the sides of my nose. My mineral makeup looked horrible on me. I went to WalMart and purchased the Olay Definity pore redefining scrub and the self repair serum. Came home and used the scrub on my face and it felt good. After, it felt very clean. Then I used the self repair serum. I know this may not sound true, but it is, my face did look better after just one wash. I put on my mineral makeup and I could see a difference in how the makeup looked. My face glowed and the wrinkles are not as deep. I do not look dull and the dryness is almost diminished. It says you will see improvements in 8 weeks, but I am sure after a whole week of using them I will see more. I will definetly be purchasing more of the Definity line. I will comment more after 8 weeks of use.
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I have been using the 3 Difinity products for about 2 months now, and can see an improvement in the color and clarity of my skin.  The discloration along my jawline from sun damage is greatly improved.  My skin is much brighter.  I have used the Regenerist line, and the Definity line.  I like Definity the best. 


Orange County, CA


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Hi, I am 37 years old. I don't have wrinkles yet, but i do have age spots , and i was wondering if this product would help me?
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I am 34 and I dont have wrinkles either, but I have discoloration. I just got the foam today. I dont care for the smell, I dont like any fragrance. I do like the silky feel and it appears that I have a nice glow. I don;t like to wear much makeup. I will have to report back on whether my skin discoloration improves.
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Not sure about the burning issue you mention cuz I have yet to try it. Noticed that Chatelaine beauty editor is a believer in Olay Definity. She wrote: Olay Definity Intense Hydrating Cream increases moisture and radiance and reduces discoloration using a combination of ingredients (niacinamide, N-acetyl glucosamine) that penetrate up to 10 layers of the skin to start repairing it from within.

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I love the feel that Olay Definity gives my face. It is so silky. I also love the aroma that it is like aromatheraphy to me. I have been using your product for a couple of weeks now but I am afraid that I may have to discontinue use. I find that my eyes burn as soon as I apply it on my face. I am so disappointed that this is happening. I have been using Olay products for years and have never experienced any such effects from them until now. I have tried applying my other moisturizer over Olay Definity but it doesn't help stop the burning sensation in my eyes. Have you had anyone report such occurrence as this? Is there someway that this problem can be solved? Please let me know if you have any answers to my concerns.

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hi, that happened to me, i just stopped putting the moisturizer around my eyes. its great on the rest of my face
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I just went through my Sunday paper (it's Wednesday now) and found the Olay Definity products advertised for the following: Rite Aid - $22.99 (I wonder if this was mis-printed?) CVS - $29.99 Walgreens - $28.99
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Found this interesting (from the Package Details):

How Does Definity Work? Olay Definity penetrates up to 10 surface layers deep to help reverse the appearance of past damage coming from beneath for a look that's highly defined - luminous, virtually flawless. Its essential glucosamine complex hydrates to allow the natural rebuilding of skin's collagen structure and diminish the appearance of discolorations like dullness and brown spots.

Let me know where else you find it; especially at a better price than Amazon! --shown above--

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