New Olay ProX just more anti-aging hype?

NancyM on 27 Dec 2008 at 12:00am

Olay's ProX anti-aging skincare line has hit the shelves. Sleek, clean, hard-to-miss red packaging. And a higher price tag than core Olay lines, such as Regenerist. Olay ProX comes in at around $42 per product, or $69 for the starter kit containing all of the products.

But what justifies the price hike for what's basically just another over-the-counter anti-aging skincare line?

The clinical studies for Olay ProX say it provides improved moisture retention and boosts the rate of exfoliation. Sounds good, but that study is in comparison to untreated skin, it's not a comparison to some other OTC chemical exfoliator.

Think about it: it's like saying a car with gas runs vs. one with an empty tank. At least when Olay glowingly compared its Micro-Sculpting Cream to that "$350 cream" they actually compared it to something.

Additionally, there's really no "breakthrough" ingredient, or you would've seen it splattered across the headlines. For example, the Discoloration Fighting Complex promises to help "fade the appearance of overactive pigmentation" in 8 weeks. The key ingredients: Undecylenoyl Phenylalanine, N-Acetyl Glucosamine and Niacinamide, which happen to also be in DDF's Discoloration Reversal Pods (which we reviewed).  

Coincidence? No. P&G owns DDF as well as the Olay franchise, and 8 weeks is the industry standard for waiting to see results with any skin lightener.

While I normally like the Olay brand and I do give them kudos for forging into more cosmeceutical-looking territory, the "Alliance" of pro's they've put together to create the line makes one question, "is that the best they could do?".

Update: just spotted the Starter Kit in the weekly Target ad


Comments (20)

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Wow you need to do more research. The study was NOT in comparison to skin with nothing on it. It was in comparison to people using prescription Retinal A. It was an eight week study and published by The British Med Jounal. The creme de le creme of dermatology publications. People just spit out all sorts of garbage to feel important. Yet they have NO idea what they are talking about.
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use natural methods to substitute chemical products. they are much safer
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I've had this for only 3 days and I can already feel the difference! I love the brush because it exfoliates without being harsh.
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I used this product for 4 weeks. I'm a smoker so I had deep wrinkles over my top lip. After using this my wrinkles have smoothed out or disappeared.
Two people in different circumstances said to me "what are you using on your face? Your wrinkles are disappearing." It works for me.
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Please give me info where I can buy Olay Pro-x in Miami USA
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http://www.newscientist.com/article/dn18525-antiageing-cream-as-good-as-drug-at-reducing-wrinkles.html The cosmetics industry could be on the brink of a much-needed facelift. For the first time, an anti-wrinkle cosmetic has been compared with the gold-standard prescription drug for skin ageing – and appears to be just as effective at reducing wrinkle depth.
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How dare they! I've been a firm believer in teir products!I've comoared many of products/ moisturizers, fillers, etc... This is not the so called "NEXT BEST THING TO GETTING PROFESSIONAL PROCEDURES! The Olay Pro-X is Bull crap... I want my money back... Dissapointed in Virginia Beach!!
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I am also using tazorac. I just started two months ago. I had UV treatments for acne in high school and was just diagnosed with basal cell cancer despite years of devout sun screen use. They are doing studies on tazorac that it might actually reverse the sun damage and get rid of the basal cell cancers! So I am definitely hoping. What creams do you use on your face with your tazorac to balance the dryness? Really hoping to hear from you!! just lil ol me!
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Have been using the starter kit for about a month. Won't be buying it again. The eye restoration cream is drying and if anything enhancing my lines. I also apparently am having a reaction to one of the products as my upper eye lids are puffing out and I had to put cortisone to depuff them. As I sent so much on the product I will continue until I finish it which should be another week. I will not be using again
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I've used Pro X since Feb of 09 and it is FABULOUS! Now, I have virtually zero sun damage (I am allergic to the sun and can only be in it for short periods of time with high spf), so I don't have leathery skin at all or deep wrinkles. But, I do have fine lines under my eyes and I can really see that these are quite diminished. Also, the tone of my skin is really nice since using this product and others have commented on how great it looks! It does look much more like it did when I was younger. I think the key is using it for long enough to see the difference. I saw the big changes after about 3 months. I will continue to use it and recommend it. Those of you with sun damaged skin probably find that few products make much difference. I am a medical practitioner who offers sugery free face lifts and the number one thing that determines a good or bad outcome is sun damage!
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I just bought the Olay Pro X because it was on Sale..really it was or other wise I wouldnt have bought it jejejeje. I have heard just 2 good comments about it and manyy bad ones..Did it really worked for you..?? Im only 31, am I supossed to be even using this line?
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Well, I like the line. It doesn't make wrinkles go away, but definitely softens them for me. That makes them less noticeable. It's the first product I've tried (and there have been MANY) that made a difference. I use the daily sunscreen, eye cream, wrinkle cream and night moisturizer. The eye cream tends to irritate my eyes if I use it at night, so I just use it in the morning. I don't, however, like the price. May keep searching.
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I have, for years, used Olay products and loved them. I've tried all the new ones when they come out and generally all have exceptional moisturizing elements. I was quite anxious to try the ProX, and regularly and enthusiastically used it on a daily basis. 4-6 months later, I'm not seeing any difference, I keep waiting that perhaps it might be working from the inside out... No. This newest addition to Olay is not all that it's advertised to be. It is not prescription strength anything. I have seen no difference whatsover in my skin, not even good moisturizing properties. The eye cream is drying and tends to itch, the daily moisturizer is thick and drying. I will not recommend this product to my friends.
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i have been using tazorac for years and it beats ANY product sold over the counter. if you are going to spend the money, i say get a great dermatologist or have your regular dr. prescribe this. it WORKS.
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Save the copays and use them here! I'm astounded by the nay-sayers on this product: it works! I bought the three-product starter kit in April, and have since re-ordered everything. Try looking for the items online, which can save around 40% over purchasing them locally. I know that any regimen boils down to personal preference, but isn't your face worth it? This stuff rocks!
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I have used the PRO X olay starter kit for 24 days now, have not seen a difference at all. Called the company will be getting my money back after my 28 day trial,
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This is to the blog post, not the comment. What a worthless review, the blogger issues a judgment on the product and hasn't even tried it. '$69 for the starter kit containing all of the products.' It contains 3 of the products , not all 6 of them. 'Additionally, there's really no "breakthrough" ingredient, or you would've seen it splattered across the headlines.' Well they do contain a new peptide, Palmitoyl dipeptide-7. I haven't tried the product, but plan to. I'll get back with you. But why am I suspecting a boas toward topical products, um, couild it be he corrective procedure focus of this site?
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Tom, we have a focus on corrective procedures, but no bias.  This was the opinion of one of our bloggers, plain and simple. Thank you for pointing out the secret ingredient.  I look forward to your feedback on the olay prox product.

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I picked the Pro X up during the promotional period and while it does make your skin soft and smooth, it is pretty much like any other I have used from Olay. I have been a Olay Definity user and I will go back to that. The eye cream in that line is SO much better than the Pro X. After one day of using that, I saw a difference and within a week, all dark circles and puffiness are completely gone. I can't say that about Pro X. So regretfully, I would have to give this new line of Olay 1 star. Too bad, as I was expecting a whole lot more from Olay and this product
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