New Olay ProX just more anti-aging hype?
NancyM on Dec 27, 2008
Olay's ProX anti-aging skincare line has hit the shelves. Sleek, clean, hard-to-miss red packaging. And a higher price tag than core Olay lines, such as Regenerist. Olay ProX comes in at around $42 per product, or $69 for the starter kit containing all of the products.
But what justifies the price hike for what's basically just another over-the-counter anti-aging skincare line?
The clinical studies for Olay ProX say it provides improved moisture retention and boosts the rate of exfoliation. Sounds good, but that study is in comparison to untreated skin, it's not a comparison to some other OTC chemical exfoliator.
Think about it: it's like saying a car with gas runs vs. one with an empty tank. At least when Olay glowingly compared its Micro-Sculpting Cream to that "$350 cream" they actually compared it to something.
Additionally, there's really no "breakthrough" ingredient, or you would've seen it splattered across the headlines. For example, the Discoloration Fighting Complex promises to help "fade the appearance of overactive pigmentation" in 8 weeks.
"I Survived Olay Regenerist 14-Day Skin Intervention" - read more Olay product reviewsThe key ingredients: Undecylenoyl Phenylalanine, N-Acetyl Glucosamine and Niacinamide, which happen to also be in DDF's Discoloration Reversal Pods (which we reviewed).
Coincidence? No. P&G owns DDF as well as the Olay franchise, and 8 weeks is the industry standard for waiting to see results with any skin lightener.
While I normally like the Olay brand and I do give them kudos for forging into more cosmeceutical-looking territory, the "Alliance" of pro's they've put together to create the line makes one question, "is that the best they could do?".
Update: just spotted the Starter Kit in the weekly Target ad
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Comment on this
1 post
2 Feb 2009
I picked the Pro X up during the promotional period and while it does make your skin soft and smooth, it is pretty much like any other I have used from Olay. I have been a Olay Definity user and I will go back to that. The eye cream in that line is SO much better than the Pro X. After one day of using that, I saw a difference and within a week, all dark circles and puffiness are completely gone. I can't say that about Pro X. So regretfully, I would have to give this new line of Olay 1 star. Too bad, as I was expecting a whole lot more from Olay and this product
1 post
29 Mar 2009
This is to the blog post, not the comment. What a worthless review, the blogger issues a judgment on the product and hasn't even tried it. '$69 for the starter kit containing all of the products.' It contains 3 of the products , not all 6 of them. 'Additionally, there's really no "breakthrough" ingredient, or you would've seen it splattered across the headlines.' Well they do contain a new peptide, Palmitoyl dipeptide-7. I haven't tried the product, but plan to. I'll get back with you. But why am I suspecting a boas toward topical products, um, couild it be he corrective procedure focus of this site?
8 posts
14 Apr 2009
I have used the PRO X olay starter kit for 24 days now, have not seen a difference at all. Called the company will be getting my money back after my 28 day trial,
unregistered guest
6 Jun 2009
i have been using tazorac for years and it beats ANY product sold over the counter. if you are going to spend the money, i say get a great dermatologist or have your regular dr. prescribe this. it WORKS.