Mary Kay goes eco-friendly and makes a forest grow
Kudos to Mary Kay for turning their refillable makeup compact into an eco-awareness campaign--and one that's not just talk. Starting June 16th, Mary Kay customers can turn in their compacts to be recycled, and for every compact turned in, Mary Kay will plant a tree in the Bitterroot National Forest in Montana and Idaho (top photo) to offset its carbon emissions. Of course, you can also just buy new shades or replenish old faves and re-stock your compact--that's recycling, too.
According to an article from Cosmetics Design, 6/17/08,
Direct seller Mary Kay is looking to make green dollars with its new refillable compact it estimates will help eliminate 60,000 tons of carbon emissions. Cosmetics manufacturers are considering different options to help reduce the environmental damage from packaging from biodegradable materials to reusable containers.
Mary Kay is inviting its consumers to use its refillable compact that will ultimately reduce emissions by cutting down on the quantity of packaging produced. The strategy places some responsibility for eco-friendly practice on the shoulders of consumers who will have to change their buying habits. Consumers are also asked to return old compacts to their Mary Kay beauty consultants for recycling.
For every compact returned the company will plant a tree in the Bitterroot National Forest in Montana and Idaho to offset its carbon emissions.By recycling their previous Mary Kay compacts, women everywhere can become part of an environmental movement that includes our new eco-chic refillable compact," said Rhonda Shasteen, Mary Kay senior vice president of global brand strategy.
Mary Kay's new refillable compact can hold combinations of sheer pressed powder, eye color, cheek color or bronzing and highlighting powders as well as applicators and a lipstick or gloss.
What do you think of Mary Kay's switch from pink to green? Let us know!
posted by skintoxicated
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