It's not often that Beauty Cred gets blatantly promotional. But when it's beauty backing a good cause...

September is Ovarian Cancer Awareness Month, and the good cause is the L'Oreal Color of Hope campaign. L'Oreal Paris has supported the fight against Ovarian Cancer since 1997--and in that time has raised over $14 million dollars to advance research, increase awareness and ultimately, find a cure for the disease.

You can help.

Simply visit your local drugstore, Target, Wal-Mart--anywhere that sells L'Oreal makeup--for the Color of Hope Makeup Collection. The collection includes shades of mauve for eyes, lips and nails--and L'Oreal will donate $2.00 to the Ovarian Cancer Research Fund (OCRF) from the purchase of each Color of Hope Colour Riche Nurturing & Protective Lipcolour, available in the following shades: Color of Hope, A Lighter Shade of Hope and A Deeper Shade of Hope.

Or pick up L'Oreal's The Color of Hope Cosmetics Bag, which includes key products from the Color of Hope Makeup Collection. With every purchase of the Color of Hope Cosmetics Bag, L’Oréal Paris will donate $5.00 to the OCRF. The cosmetics bag and collection are available for $25 at select retail stores, while supplies last. Or, call 888-270-7743.

If you'd like more information on the Ovarian Cancer Research Fund, please visit their site, www.ocrf.org.