Jurlique goes Biodynamic on Wrinkles
Biodynamic farming is nothing new at Jurlique--they've been at it for over 20 years. What is new is Jurlique's new Biodynamic range of anti-agers. And more about that in a minute. First, what the heck is "biodynamic"--it's a word that's tossed around quite a bit (right up there with natural, organic, bio-active...) but what exactly does it mean?
Biodynamic refers to the method of farming that's used to grow the ingredients. It goes beyond just plain 'ole "organic", as Jurlique explains here:
Our farming methods are organic, sustainable, and biodynamic. biodynamic beauty is rooted in what we do, not what we do without. we never use pesticides or herbicide, but biodynamic farming goes one step further. we focus on the health of the soil by observing the cycles of the earth that affect seeding, propagating, growing, and harvesting. this is how we maximize the living energy present in plants as they grow.
Jurlique, long known for their natural approach, which espouses the notion that "nature trumps chemistry every time," is now putting that philosophy to the test by entering the oft-times chemical-driven anti-aging segment with Jurlique Biodynamic Beauty for skin renewal.
The new Biodynamic range promises to soften the appearance of wrinkles, fine lines, discolorations, and a dull complexion to reveal a "smooth, fresh, luminous complexion and invites you to embrace every feature of your unique beauty." Sound like same old, same old? A bit, but what I like about Jurlique's approach is that they're not trying to be something they're not (ie, an alternative to cosmetic procedures)--and they don't aim to overpromise about expectations.
Jurlique's Biodynamic Beauty range consists of:
1. Jurlique Biodynamic Beauty Serum
2. Jurlique Biodynamic Beauty Eye Cream
3. Jurlique Biodynamic Beauty Night Lotion
4. Jurlique Beauty Refining Treatment
The Jurlique Biodynamic Beauty products are free of Parabens, Mineral Oils, Propylene Glycol, Sodium Lauryl Sulfate, Synthetic Emulsifiers, Artificial Colors, and Fragrances. If you're looking to try anti-aging skin care that's based on natural ingredients, this may be one to try. The range is priced at $35 - $75.
Have you tried Jurlique's Biodynamic Beauty line? WiWi: Was it Worth it?
posted by skintoxicated / joyceline
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