H&M Models are Computer Generated

MakenzieR on 9 Dec 2011 at 2:00pm

Did you know that H&M puts real model's heads on computer generated bodies?? 

It’s not a real body; it is completely virtual and made by the computer,” H&M press officer Hacan Andersson told a Swedish newspaper.  At least they're honest about it...

It's no secret that most magazine and ad photos have been Photoshopped.  And we've all been warned (or experienced) the affect that can have on women and men's self-esteem.  

But something about this photo posted on In Your Face really shocked me in terms of setting unattainable beauty ideals.  Not only are these bodies computer generated, but they're all exactly the same (with different skin color, obviously).  I don't know why that takes it to another level for me, but it just does.

[Not a slideshow, just a screen shot from one]

H&M photoshop models

Personally, I don't care what someone does to change their body as long as they are safe and smart about it.  But even the best plastic surgeon or dermatologist can't give you a computer generated result.  And as more and more of us opt to go under the knife, needle, or laser, we need to be realistic about what we can achieve.

"Remember that models don't look like models.  Celebrities don't look like celebrities.  You can take certain features of the face or body to emulate in planning cosmetic surgery, but some of these features are manufactured by make-up and photography. Many of these models look exactly like you, without all the make-up."  - Dr. Robin T.W. Yuan

What do you think about CG models?  Is it any different than Photoshopping a real body?  Does it make H&M look better or worse for being honest?

Photo credit: H&M via In Your Face