Skip Heidi Klum's In An Instant--it's all show and no tell

Beauty Cred on 11 Jul 2008 at 12:00am

There's plenty of buzz about In An Instant and Heidi Klum herself has been singing her skincare line's praises. But what's so great about In An Instant products? Some RealSelf.com readers simply wonder where to buy In An Instant.

Ms. Klum revealed little in her interview with BellaSugar, saying:

"You get immediate results. My favorite product is the Instant Wrinkle Smoother. You just apply it to any lines on your face and they instantly disappear — it’s incredible."

Thanks Heidi, that was really unhelpful.  The In An Instant skincare line includes the following products...

Heidi Klum's In An Instant Line is a lot of show and no tell

  1. Gentle Foaming Cleanser
  2. Intensive Firming Serum
  3. Instant Wrinkle Smoother
  4. Intant Daily Tinted Moisturizer
  5. Instant Warming Scrub

I would've provided links, of course, but there's nothing to link to.

If you do go to Ms. Klum's In An Instant website (which, by the way, the skincare line is in partnership with Guthy-Renker who seemed to have more of their act together with Cindy Crawford's Meaningful Beauty line)--you'll find some pretty pack pricing to entice you to buy the regimen--but WHERE'S THE INFORMATION? This may go down as one of the worst launches I've seen--ever.

I don't blame Ms. Klum--she's never said she was a manufacturing, marketing, supply chain or merchandising wiz. But I'm certainly not shelling any money out for something with zero info on it.

Final note: don't think I haven't already reached out to the company. I did. But when I went to submit my query, I kept getting error messages for no reason. I guess my error was in trying period.

If you've purchased In An Instant, let everyone know what you think! 


See what our doctors suggest if you've had it with lackluster wrinkle creams.

Comments (150)

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I love this product and must have more....I am 34 now and my laugh lines are becoming more than lines, and in an instant is the only product I have ever seen any real results with, amazing results according to my face in the mirror, family, and my boyfriend (who also started using the wrinkle smoother after seeing my results). Anyone who claims is does not work should put it on half of their face and compare the difference in about 10-20 minutes, my first time results were so dramatic, my 44 year old brother said my face looked lop-sided, because my wrinkles were so decreased (On the treated side) I appeared to have had a face on that side....it took at least 5 more like 10 years off the appearance of my face and now my neck too....

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Product is ineffective and I agree, does NOT smell good. NOT worth the money and they make it impossible to return the product and get a refund/cancel subscription!
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This is absolutely amazing. For more information about Beauty Products Visit http://www.skincarereviewsbyalana.com
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It’s good to see this information in your article, I am looking the maybe it is intesting for you.


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I received 2 shipments, then cancelled, as I did not find the products helpful at all. They have continued to try to send me shipments, though I cancelled and sent them back, and then they turned me over to a collection agency! I am taking it up with the Consumer Protection Bureau. BEWARE.
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Bottom line...

Doesnt matter if some scrounge around on Ebay to buy it up. Doesnt matter how amazing a few here and there thought it was. The majority have spoken. It sucked. If it was a product that was out of this world, it would have sold like hot cakes and would be in high demand. It was that tired recipe. Swipe some on and it dried like egg whites. Theres 100 similar products on the shelves just like it. This is the reason its discontinued. Lack of sales. Do you realize if you saved your money in a jar labeled "things you wanna try, but are wastes of money" in a fairly short time youd have enough for botox? Stop spending money on all thw garbage on infomercials and hold out for the real thing.
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I think Heidi Klums products are fantastic. I've been looking all over for a product sooo good. I'm 64 and you'd never know it by my skin. Hers is the best around, but ......... they have been discontinued and I'm searching all over to find it somewhere. GREAT STUFF!
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My experience with this product was very disappointing. The in an instant wrinkle eraser did absolutely nothing and was gone in less than a month. I was to receive the initial product for $49.95. I opted for the scrub and eye cream for an additional $10.00 per month. I was charged almost $200.00 for a four month supply and most of the containers were empty or close to being empty before the 4 months were up. Of course, I did not receive any refund from the company and cancelled immediately. Not worth the money and the advertising is very misleading.
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No Way! Her stuff is the greatest. Nothing out there can compare to it. Believe me, I know.
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Thank you all for the eye-opening comments! I just saw this infomercial and was excited about trying the products. I wish they had shown results for more of the 50+ crowd. But, regardless, after reading all these reviews I will check out the products via e-bay. I have been using Olay ProX and my ROC. I have been happy with these but thought I might get more/better results from Heidi's products. Will steer clear of the membership stuff. Thanks again!!!!
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Her product is the greatest. I'm 64 and my skin has never looked better. The only thing, it has just been discontinued and I'm searching for it all over.
I bought all I could on ebay. I'm hoping it will come back. I bet the divorce has something to do with it.
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That is just crazy! Wow! I stick with Avon products. I can order them whenever I want to, and they are the best products I ever used, next to prescription strength creams. Each Avon jar lasts me 6 mos to a year. I also get them when they have sales so I can get them for $20.
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I know Avons makeup quality is complete crap,because of that i steer away from the face cream and order the real stuff- RETN-A at Bonanza 2 for 13 bucks.
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Actually I started buying Avon Anew line bc my 40+ year old friend who is beautiful told me she uses it after I asked her what she uses to keep her skin so smooth. So i have been using it for several years now. Sorry you feel it is crap, but apparently millions of other women do not share your view. I love Avon Anew and I also love Obagi line vitamin C serum that I can get from my dermatologist. Some plastic surgeons sell that too. Also, I got a prescriptoin for tretinoin (RetinA) from my dermatologist and buy those. I totally love my entire regime. :)
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Avon stinks. Maybe it's all right for young people.
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really? I am just curious, which items from Avon did you use? Did you use the Anew or the other lines? They have several different lines.
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HOLY CRAP...I ORDERED WHAT I THOUGHT WAS A 39.95 DOLLARS TOTAL FOR THE PRODUCTS. HOWEVER, IT'S 49.99 PER MONTH, SO A TOTAL OF 150.00 FOR 1 SET OF PRODUCTS (THE THREE MONTH SET). RIP OFF!!!!!
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It's well worth it, take it from me. If you don't want it, sell what you havent used on ebay, everyone buying it out since it has been discontinued and it's a great product. Let me know if you decide to do that. I'll buy it. I'm buying all I can get my hands on.
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I just purchased the in a instant cosmetics and stupid me checked the reviews after I did soi. They were all terrible. I was so disappointed tried to cancel andwas told she could'nt cancel order only cuscustomer service could call them I called them they were close . she said the order was already in progress but, customer service was closed so I can't imagine who processing any thing. I will cancel the whole shipment with my credit card. They were very helpful. So if you wnt to cancel immediately call your credit card company as well as in a instant. Good luck ladies!!!!!!!!!! But please share all the bad news about this product and serice. poop heidi.
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Put it on ebay. Only if not used. I'll buy it and so will all the other people who love the product. I've bought all that I can get my hands on. Love the stuff and I'm 64 and it has done wonders for my skin.
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I have been using these products for almost a year. I have very sensitive skin and had problems with the moisturizer because it makes my skin too oily. The rest of the products make my skin feel smooth. The scent is pleasant and with my allergies, I was happy to find a product that I could use daily without triggering an allergic response. I am 61 years old and am wise enough to know that at my age, there is nothing that will reverse the signs of aging. I was blessed with good genes so I have few wrinkles. The products do smooth them out a bit. The proof of the product's worth is the days that I do not use them-the wrinkles are more defined. I have had total cooperation with the customer service department. I had run out of a product long before the time I should have and told them when I received it, it seemed like it did not feel as heavy as the previous one. They immediately shipped me an additional bottle. They have advised me that if I need to speed up an order or pause delivery for a time, they will honor my wishes. I was well aware going into this that it was a club membership. I think the price is comparable to what I was spending on store products. I definitely like this product.
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Hated it! Yes, it does have a nasty smell and does nothing for wrinkles and find lines. Been using Avon's creams for years and they work much better and last longer. Klum's products did not even make it through two weeks! Just another info-mercial rip off!

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I LOVE and have been using Avon's Anew skincare line for years. Even with my sensitive skin, I still do not break out.
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No way jose'. You can't compare In An Instant w/ Avon. Avon is just greese. Now that In An Instant has been discontinued I'm buying up all that I can online until I can find something better. It took me a long time to find something that I love so much.
I'm 64 and I love the stuff.
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Holy crap...Just take a look at the ingredients of her line. This is a water-silicone base. It is an exact duplicate of OLay Regenerist Regenerist Serum and the Regenerist Deep Hydration and a few others in that line. If you want to pay ...lets see...TRIPLE the price for a 90 day supply...DO IT...Quit arguing about it.

I am even smatrter than that as I have reverse engineered the Olay line and make my own. I can produce 10 oz of the water-silicone base and add my own actives at the highest recommended percentages. Toss in a preservative and WELLA...I AHEV THE SAME STUFF for a fraction of the price....DONE...OMG..this line is simply an overpriced dupe of a ton of other things already on the market..Klume's line does not even have any powerful actives to give long lasting benefits..And that in an instant pen deal..OMG..it is simply silicone mmiscro spheres..I buy them toss them into a silicone base...BOOM I have the odentical product. It is the silicone that make your skin feel powdery soft...Unless you have some nice strong actives...then the delivery system does nothing...So...your choice....
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