Skip Heidi Klum's In An Instant--it's all show and no tell

Beauty Cred on 11 Jul 2008 at 12:00am
Skip Heidi Klum's In An Instant--it's all show and no tell

There's plenty of buzz about In An Instant and Heidi Klum herself has been singing her skincare line's praises. But what's so great about In An Instant products? Some RealSelf.com readers simply wonder where to buy In An Instant.

Ms. Klum revealed little in her interview with BellaSugar, saying:

"You get immediate results. My favorite product is the Instant Wrinkle Smoother. You just apply it to any lines on your face and they instantly disappear — it’s incredible."

Thanks Heidi, that was really unhelpful.  The In An Instant skincare line includes the following products...

Heidi Klum's In An Instant Line is a lot of show and no tell

  1. Gentle Foaming Cleanser
  2. Intensive Firming Serum
  3. Instant Wrinkle Smoother
  4. Intant Daily Tinted Moisturizer
  5. Instant Warming Scrub

I would've provided links, of course, but there's nothing to link to.

If you do go to Ms. Klum's In An Instant website (which, by the way, the skincare line is in partnership with Guthy-Renker who seemed to have more of their act together with Cindy Crawford's Meaningful Beauty line)--you'll find some pretty pack pricing to entice you to buy the regimen--but WHERE'S THE INFORMATION? This may go down as one of the worst launches I've seen--ever.

I don't blame Ms. Klum--she's never said she was a manufacturing, marketing, supply chain or merchandising wiz. But I'm certainly not shelling any money out for something with zero info on it.

Final note: don't think I haven't already reached out to the company. I did. But when I went to submit my query, I kept getting error messages for no reason. I guess my error was in trying period.

If you've purchased In An Instant, let everyone know what you think! 


See what our doctors suggest if you've had it with lackluster wrinkle creams.

Comments (145)

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kaye gina (unregistered guest) 26 Oct 2008
I recently purchased this collage of poroducts hoping for a nice product. I know not to expect miracles from any product! Well, I can say that I will never know that daily use will affect my skin. The reason for this is that the smell of all the products is NASTY! I can't stand to use any of them without nearly gagging.
Tracie DS (1 post) 26 Apr 2009
I had the exact same experience. I was so excited to try these products, and LOVE Heidi Klum. The products are terrible. The list of ingredients are scary, the creams STINK and the serum made my skin break out. I can't believe that Heidi would use these on her skin.
Cindy Hanson (1 post) 11 Feb 2011
What an incredible rip off! The product absolutely does not work and it does smell AWEFUL! When I called to complain, of course the CSR sounded all surprised and told me I could get a refund of 30% if I chose to keep the product. I informed him no, I expect a full refund but I have to pay shipping to get my full purchase price credited.... How can she possibly put her name on this product? Furthermore, how can some of these reviews tote possitive results? This stuff is a STINKY SHAM!
dlan (1 post) 31 Oct 2011
This stuff is not worth the money. It is just a gimick. Shame on Heidi Klum for lending her name to such an inferior product. It smells bad too. I can't imagine Ms. Klum actually uses this product as she claims she does.
aletha (1 post) 13 Jan 2009
I bought the products a few months back and have to say I am quite impressed. I do like the look of my skin and have noticed results. I don't mind the smell of the products and I'm very sensitive to smells. My only issue is this, what I thought I was buying was not what I got... I thought the price was $29.95 but when I received the line I was billed out for over $100. I called to freak out and was informed that I was automatically enrolled in a "club" and instead of receiving a 30 day supply I was getting 30 days plus another 90 days... I was pressured by a pushy sales woman to keep the product but cancel my membership. If I didn't cancel my membership then they would automatically send me product every few months and bill out to my credit card. She told me it clearly stated all this on the website. I have to say, I've checked the website many times and no where does it state this! I want to re-order the product but am afraid to go threw the song and dance again. All in all the product is good but the means in which you have to go threw to get it SUCKS! PS. the instant wrinkle smoother is a joke... it didn't magically get rid of mine or lessen the appearance of them, I threw this piece out.
shayburd (unregistered guest) 28 Jan 2009
FYI: You can purchase the items in this kit separately at Guthy-Renker's ebay store and not have to buy the entire kit AND commit to the monthly club plan.
tuffguy202 (2 posts) 5 Apr 2009
can you give me that web address ? It seems the only way to really try a product is to purchase it separately without joing a monthly membership especially if it does not work thanks in advance
jholden (unregistered guest) 15 Apr 2009
As far as getting around "club membership", i have discovered that while it is easier to order online, you really need to call a live person to place your first order and assume that you are going to be enrolled in a membership, until you tell them otherwise. It seems most companies do this. I once ordered Bare Essentials. They clearly stated in their infomerical that it was a club membership, which kept me from ordering. When I finally called I told the operator that I just wanted the product without membership. They placed the order but charged me about $10.00 extra. Bottom call: always call to place your first order.
Shelby Lin (unregistered guest) 16 May 2009
Yep! I agree don't lock into any Club that auto draft's money out of your bank account every 30 60 or 90 days! I get any of the stuff seen on infomercial's from Ebay too! You can try a little and if you don't like it no great lose! I don't know about anyone else! But I decided to buy ROC at the drugstore and give it a try. On sale for $19.99! It really did what it claimed it would do. And wiped out fine lines that were wanna be wrinkles and erased the dark circles under my eyes! That's just my success story and $ saver! Oh and those things you want to try on infomercial's that say "But Wait" and you get two for the price of one, just pay separate shipping and handling. Don't do that either. For kicks I added up Smooth Away a $19.99 item and by the time Both were totaled with dual shipping and handling they came to $49.95! Might be on Ebay too!
creamy face (unregistered guest) 27 May 2009
Buy it on Ebay, that way you dont have to join anything. That goes for all those infomercials!!
Antonella (unregistered guest) 27 Jun 2009
U say product is good,then u say did nothing at all,I would never charge that stuff,its a scam to get credit card and keep it going,jrrk!
sandis (1 post) 16 Dec 2009
I also bought the products after seeing the infomercial which promised magical results...I got 6 items, having been using them about 3 weeks, and really like 4 of them. The wrinkle smoother is worthless...if you try to use it under your eyes, it makes them more wrinkled and you can't put makeup or powder over it, or you look 100. I love the foam cleanser, my skin is smoother, more evenly toned; the intensive firming serum works very well, like the warming scrub, and the tinted moisturizer really evens out your skin tone. Still not sure about the eye cream, maybe if I use it a little longer I will see results.....haven't gotten my bill yet, but I also thought I was being charged $39.95, hope I don't have to go through the hassle if it is more. There is very little information on the web site. It didn't even mention if you could cancel your membeship at any time, I had to call them and ask. All in all, this is worth a try for the introductory price.
nursedonna (1 post) 3 Jan 2010
Yeah that's what I figured. All these things sold on tv grab you by their 'low price' only to zap you with add-on charges they neglect to mention.
Maumelle878 (1 post) 19 Jan 2011
For all of you who say you could not find where it says this is a club membership....ANY TIME ANY AD SAYS THIS IS A TRIAL OFFER, THSE ARE THE CODE WORDS FOR MEMBERSHIP! And likely is is for more than the low price they show because if you read further you will see that they include a multimonth supply that costs much more than the original advertised price. Best thing is when you see these offers on tv google them to get the truth!
San Francisco4416 (1 post) 9 Feb 2011
avoid Gunthy Renker and their shady billing practices and buy the same products on EBAY.....just watch the size of the offerings as there are trial sizes as well as regular.
Flowerval (2 posts) 23 Jun 2011
I just looked on Ebay for this product. There are a few individual pieces. The prices are generally outragous, and the shipping fees are really high. For instance $5.00 to ship the "tiny" little tube of Tinted Moisturizer. with all of the scary chemicals I just saw,on this site, contained in the products and the no win pricing on Website and Ebay, I'll stick with my Philosophy and Dr Denese products. Also use are Minerals but buy at Nordstrom Dept Store,or QVC.
marie72 (6 posts) 11 Dec 2011
there is just a small amount of RETIN-A in ROC that's why it works...you can buy the real stuff at Bonanza for 13 bucks.
Stevy Stephens (unregistered guest) 13 Feb 2009

Thank you NancyM and for those who posted. As an owner of a Wellness Center Day Spa, I am VERY involved and aware of product ingredients and their efficacy. My clients are endlessly bringing me and asking me about online and infomercial products. As I could not find ANY ingredient info on their site or from customer service, it was a great surprise to see that you've done the work for me. Your efforts to inform and share this information is greatly appreciated! It saved me the time and money to research. Thanks again!!

jeeperslimited (unregistered guest) 30 Mar 2009
I am a 45 and I have been using this product and have seen a change in the texture and feel of my skin, much smoother. I haven't seen any results from the Instant Wrinkle Smoother. The Warming Scrub has not made my pores smaller either. But I love the Intensive Firming Serum and the Tinted Mosturizer. The Eye Wrinlke Cream feels good on, but have not seen results as yet. Not sure if the 90 day supply will last a full 90 days. The price is good compared to other products with these ingredients. Much cheaper than Avons anti-aging products for what you get
Patricia M (unregistered guest) 11 Apr 2009
I do like the product. My skin is smoother and appears to have less lines. My problem is getting the next shipment. I've been finished with my trial 30 day supply (that didn't last 30days) and I'm waiting for my 90day supply. I checked on it well after the supposed ship date and was told it has been processed but not yet shipped. It's been 10 days since then and it's still not shipped. What could possibly take so long to process an order. Now I've lost my momentum and will have to start all over. I like the product, but the shipping of it needs some serious work!
tematk (1 post) 13 Dec 2010
It seems there is very little positive in this product: line eraser does nothing, smell is icky and customer service is poor. Ladies, I have been blessed with great skin; it is in the genes. That being said, you don't have to spend a fortune. I use Cetaphil moisturizing cleanser, Cetaphil moisturizing skin lotion at night, and Cetaphil moisturizer w/ sunscreen for daytime under makeup. I am well hydrated and these products are recommended by my dermatologist. Your whole investment is less than $30. I have been exfoliating for years. Now, I use an exfoliating cloth with Cetaphil in the shower twice a week. The frequency of exfoliating needs to be determined by you. Nothing except retin A will provide meaning results that is a topical application and it will be irritating in the beginning. Save up for a filler or a mini-lift. The issue is fat loss as we age.
cashcow (unregistered guest) 14 Apr 2009
whats in this stuff? if Heidi thinks this product is so good ,, try it on Seal.. as he has a skin problem.. now we shall see the the real results.. terrible smell to the stuff... give it up
Anonimoprimo (2 posts) 21 Jul 2009
It's one thing not to like the product and give your opinion on it but it's quite another to be so petty and make such an inappropriate and uncalled for remark about her husband. He has scars on his face from a skin condition called discoid lupus that he contracted when he was younger. So open mouth and insert foot. The product itself, if you even tried it, is not bad at all. It does make your skin smoother and tighter "feeling".
Pangster (1 post) 26 Sep 2010
Listen "cash cow" not only is that the rudest post I had to endure but perhaps you should know WTF you're talking about before posting such naive comments! Seal has the same medical condition as myself and unfortunately we have scars so without further time lost to educate you... Why don't you stop commenting on products you dont even use!
ToriRose (1 post) 6 Mar 2011
I-D-I-O-T.

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