Skip Heidi Klum's In An Instant--it's all show and no tell
There's plenty of buzz about In An Instant and Heidi Klum herself has been singing her skincare line's praises. But what's so great about In An Instant products? Some RealSelf.com readers simply wonder where to buy In An Instant.
Ms. Klum revealed little in her interview with BellaSugar, saying:
"You get immediate results. My favorite product is the Instant Wrinkle Smoother. You just apply it to any lines on your face and they instantly disappear — it’s incredible."
Thanks Heidi, that was really unhelpful. The In An Instant skincare line includes the following products...

- Gentle Foaming Cleanser
- Intensive Firming Serum
- Instant Wrinkle Smoother
- Intant Daily Tinted Moisturizer
- Instant Warming Scrub
I would've provided links, of course, but there's nothing to link to.
If you do go to Ms. Klum's In An Instant website (which, by the way, the skincare line is in partnership with Guthy-Renker who seemed to have more of their act together with Cindy Crawford's Meaningful Beauty line)--you'll find some pretty pack pricing to entice you to buy the regimen--but WHERE'S THE INFORMATION? This may go down as one of the worst launches I've seen--ever.
I don't blame Ms. Klum--she's never said she was a manufacturing, marketing, supply chain or merchandising wiz. But I'm certainly not shelling any money out for something with zero info on it.
Final note: don't think I haven't already reached out to the company. I did. But when I went to submit my query, I kept getting error messages for no reason. I guess my error was in trying period.
If you've purchased In An Instant, let everyone know what you think!
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unregistered guest
26 Oct 2008
I recently purchased this collage of poroducts hoping for a nice product. I know not to expect miracles from any product! Well, I can say that I will never know that daily use will affect my skin. The reason for this is that the smell of all the products is NASTY! I can't stand to use any of them without nearly gagging.
1 post
13 Jan 2009
I bought the products a few months back and have to say I am quite impressed. I do like the look of my skin and have noticed results. I don't mind the smell of the products and I'm very sensitive to smells. My only issue is this, what I thought I was buying was not what I got... I thought the price was $29.95 but when I received the line I was billed out for over $100. I called to freak out and was informed that I was automatically enrolled in a "club" and instead of receiving a 30 day supply I was getting 30 days plus another 90 days... I was pressured by a pushy sales woman to keep the product but cancel my membership. If I didn't cancel my membership then they would automatically send me product every few months and bill out to my credit card. She told me it clearly stated all this on the website. I have to say, I've checked the website many times and no where does it state this! I want to re-order the product but am afraid to go threw the song and dance again. All in all the product is good but the means in which you have to go threw to get it SUCKS! PS. the instant wrinkle smoother is a joke... it didn't magically get rid of mine or lessen the appearance of them, I threw this piece out.
unregistered guest
13 Feb 2009
Thank you NancyM and for those who posted. As an owner of a Wellness Center Day Spa, I am VERY involved and aware of product ingredients and their efficacy. My clients are endlessly bringing me and asking me about online and infomercial products. As I could not find ANY ingredient info on their site or from customer service, it was a great surprise to see that you've done the work for me. Your efforts to inform and share this information is greatly appreciated! It saved me the time and money to research. Thanks again!!
unregistered guest
30 Mar 2009
I am a 45 and I have been using this product and have seen a change in the texture and feel of my skin, much smoother. I haven't seen any results from the Instant Wrinkle Smoother. The Warming Scrub has not made my pores smaller either. But I love the Intensive Firming Serum and the Tinted Mosturizer. The Eye Wrinlke Cream feels good on, but have not seen results as yet. Not sure if the 90 day supply will last a full 90 days. The price is good compared to other products with these ingredients. Much cheaper than Avons anti-aging products for what you get
unregistered guest
11 Apr 2009
I do like the product. My skin is smoother and appears to have less lines. My problem is getting the next shipment. I've been finished with my trial 30 day supply (that didn't last 30days) and I'm waiting for my 90day supply. I checked on it well after the supposed ship date and was told it has been processed but not yet shipped. It's been 10 days since then and it's still not shipped. What could possibly take so long to process an order. Now I've lost my momentum and will have to start all over. I like the product, but the shipping of it needs some serious work!
unregistered guest
14 Apr 2009
whats in this stuff? if Heidi thinks this product is so good ,, try it on Seal.. as he has a skin problem.. now we shall see the the real results.. terrible smell to the stuff... give it up
unregistered guest
23 Apr 2009
I asked them for an ingredients list before ordering. Here's what they gave me. Note: yes, it contains parabens, fragrances and other noxious stuff. >>>>>>> Gentle Foaming Cleanser Water, Lauramidopropyl Betaine, Sodium PCA, PEG-8 Dimethicone, Polysorbate 20, Butylene Glycol, Glycerin, Benzyl Alcohol, Citric Acid, Trisodium EDTA, Hydroxypropyl Methylcellulose, Quillaja Saponaria Bark Extract, Saponaria Officianalis Extract, Carica Papaya (Papaya) Fruit Extract, Yucca Schidigera Leaf/Root/Stem Extract, Chlorphenesin, Methylparaben, Fragrance (Parfum), Hexyl Cinnamal, Benzyl Salicylate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Genariol. Instant Daily Tinted Moisture with SPF15 Water (Aqua Purificata) Purified, Dimethicone, Caprylic/Capric/Myristic/Stearic Triclyceride, Cyclopentasiloxane, Butylene Glycol, Cetyl Ricinoleate, Steareth-2, DI-C12-15 Alkyl Fumarate, Polysilicone-11, Pentylene Glycol, Steareth-21, Aspalathus Linearis (Red Tea) Leaf Extract, Camellia Sinensis (White Tea) Leaf Extract, Coffea Arabica (Coffee) Seed Extract, Polygonum Cuspidatum Root Extract, Triticum Vulgare (Wheat) Germ Extract, Betula Alba (Birch) Bark Extract, Laminaria Ochroleuca Extract, Hordeum Vulgare (Barley) Extract, Saccharomyces Lysate Extract, Rosmarinus Officinalis (Rosemary) Extract, Vitis Vinifera (Grape) Seed Extract, Ethylbisiminomethylguaiacol Manganese Chloride, Cholesterol, Phospholipids, Maltodextrin, Ascorbyl Tocopheryl Maleate, Cyclodextrin, Sodium Hyaluronate, Trehalose, Nordihydroguaiaretic Acid, Palmitoyl Hydroxypropyltrimonium Amylopectin/Glycerin Crosspolymer, Pantethine, Linolenic Acid, Oryzanol, Lecithin, Squalane, Linoleic Acid, Glycerin, Sodium PCA, Urea, Caprylic/Capric Triglyceride, Polyethylene, Isopropyl Myristate, Behenyl Alcohol, Sodium Carbomer, Tromethamine, Stearyl Alcohol, PVP/Hexadecene Copolymer, Polymethyl Methacrylate, Polyquaternium-51, Barbomer, Fragrance (Parfum), Linalool, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Benzyl Salicylate, Disodium EDTA, Benzyl Alcohol, Potassium Sorbate, Sodium Dehydroacette, Benzoic Acid, Chlorphenesin, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isopropylparaben, Isobutylparaben, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) Instant Warming Scrub Calcium Chloride, Dimethicone, Cyclomethicone, Polysilicone-11, Polyethylene, Phenyl Trimethicone, Isododecane, Hydrogenated Lecithin, Isononylisononanoate, Polysorbate 80, Polysorbate 20, Triethylhexanoin, Nephrite (Jade) Powder, Bambusa Arundinacea (Bamboo) Stem Extract, Lauryl PEG-15 Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Alumina, Fragrance (Parfum), Butylparaben, Isobutylparaben, Isopropylparaben, Titanium Dioxide (CI 77891) Instant Wrinkle Smoother Dimethicone/Vinyl Dimethicone Crosspolymer, Water (Aqua Purificata) Purified, HDI/Trimethylol Hexyllactone Crosspolymer, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea Butter), C12-14 Pareth-12, Siegesbeckia Orientalis Extract, Cucumis Melo (Melon) Fruit Extract, Helianthus Annulus (Sunflower) Seed Extract, Chamomilla Recutita (Matricaria) Flower Extract, Yeast Extract (Faex), Zea Mays (Corn) Kernel Extract, Persea Gratissima (Avocado) Oil, Hydrolyzed Fish (Pisces) Collagen, Adenosine Phosphate, Creatine, Acetyl Hexapeptide-3, Sodium Chondroitin Sulfate, Phytosphingosine, Caffeine, Fish (Pisces) Collagen, Panthenol, Cholesterol, Sodium Hyaluronate, Aminopropyl Ascorbyl Phosphate, Trehalose, Palmitoyl Oligopeptide, Cholesterol/Potassium Sulfate, Glycerin, Dimethicone, Hexylene Glycol, Beeswax (Cera Alba), Ethylhexylglycerin, Propylen Glycol Dicaprate, Butylene Glycol, Caprylyl Glycol, Silica Dimethyl Silylate, Hydrogenated Polydecene, Sodium Betasitosteryl Sulfate, Glyceryl Polymethacrylate, PEG-8, Isostearyl Lactate, Propylene Glycol Dicaprylate, Pentaerytherityl Tetraisostearatxea, Xanthan Gum, Laureth-8, Cetearyl Alcohol, Sodium Isostearoyl Lactylate, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Fragrance (Parfum), Benzoic Acid, Chlorphenesin, Sodium Dehydroacetate, Phenoxyethanol, Methylparaben, Mica, Titanium Dioxide (CI 77891) Intensive Eye Treatment . Water Purified, Squalane, PEG-8, Ethylhexyl Palmitate, Caprylic/Capric/Myristic/Stearic Triglyceride, Butylene Glycol, Dimethicone, Glycerin, Mehtyl Gluceth-20, PEG-100 Stearate, Cetyl Alcohol, Pentylene Glycol, Glyceryl Stearate, Jojoba Esters, Palmitoyl Oligopeptide, Camellia Sinensis (White Tea) Leaf Extract, Palmitoyl Tetrapeptide-3, Sodium Hyalonurate, Sea Whip Extract, Polymethylsilesquioxane, Hydrogenated Lecithin, Persea Gratiissima (Avocado) Sterols, Yeast/Faex/Extrait de Levure, Polydodecanamideaminium Triazadiphenylethenessulfonate, Hydrogenated Polyisobutene, Caprylic/Capric Triglyceride, Sucrose, Polysilicone-11, Tocopheryl Acetate, Trehalose, Acetyl Glucosamine, Polyethylene, Carbomer, Glyceryl Polymethacrylate, Tromethamine, Cholesterol, Phytosphingosine, Caffeine, Disodium EDTA, Phospholipids, Linoleic Acid, Astrocaryum Murumuru Butter, Sodium Dehydroacetate, Sodium RNA, Propylene Glycol Dicaprate, Polyvinylalcohol Crosspolymer, Potassium Sulfate, Hordeum Vulgare (Barley) Extract, Tritium Vulgare (Wheat) Germ Extract, Betula Alba (Birch) Bark Extract, Artemia Extract, Hesperidin Mehtyl Chalcone, Camellia Sinesis (Yellow Tea) Leaf Extract, Lecithin, Polygonum Cuspidatum Root Extract, Aspalathus Linearis (Red Tea) Leaf Extract, Steareth-20, Coffea Robusta Seed Extract, Ethylhexyl Stearate, Rosmarinus Officinalis (Rosemary) Extract, Ascorbyl Tocopheryl Maleate, Saccharomyces Lysate Extract, Glycosaminoglycans, Micrococcus Lysate, Silybum Marianum (Lady's Thistle) Extract, Nordihydraguaiaretic Acid, Sodium DNA, Dipeptide-2, Linolenic Acid, Hydrogenated Vegetable Oil, Titanium Dioxide (CI 77891), Phenoxyethanol, Methylparaben, Propylparaben. Intensive Firming Serum . Cyclopentasiloxane, Water (Aqua Purificata) Purified, Polysilicone-11, Dimethicone, HDI/Trimethylol Hexyllactone Crosspolymer, Silica, Butylene Glycol, Yeast Extract (Faex), PEG-10 Dimethicone, Morus Nigra (Mulberry) Root Extract, Siegesbeckia Orientalis Extract, Triticum Vulgare (Wheat) Germ Extract, Hordeum Vulgare (Barley) Extract, Fish (Pisces) Collagen, Vitis Vinefera (Grape) Fruit Extract, Narcissus Tazetta Bulb Extract, Salvia Sclarea (Clary) Extract, Creatine, Lauryldimonium Hydroxyypropyl Hydrolyzed Soy Protein, Adenosine Phosophate, Silybum Marianum (Lady's Thistle) Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Aminopropyl Ascorbyl Phosphate, Disodium NADH, Decarboxyl Carnosine HCL, Acetyl Carnitine HCL, Zea Mays (Corn) Kernel Extract, Pentylene Glycol, EthylHexylGlycerin, Palmitoyl Oligopeptide, Glycerin, Caffeine, Sodium Beta-Sitosteryl Sulfate, Tocopheryl Acetate, Linoleic Acid, Cholesterol, Sodium Chondroitin Sulfate, Glyceryl Polmethacrylate, Hydrolyzed Fish (Pisces) Collagen, Ammonium Acryloyldimethyltaurate/VP Copolymer, Polyquaternium-51, Squalane, Pantethine, Propylene Glycol Dicaprate, Phytosphingosine, Sodium Hyaluronate, PEG-8, Disodium Distyrylbiphenyl Disulfonate, Lecithin, Chamomilla Recutita (Matricaria) Flower Extract, Hexylene Glycol, Fragrance (Parfum), Sodium Chloride, Caprylyl Glycol, Polysorbate 40, Xanthan Gum, Disodium EDTA, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891). For more information, please contact us at 1-800-964-5850 24 hours a day, 7 days a week. <<<<<<<
1 post
25 Apr 2009
I watched the infomercial and decided to try it for the half price offer. I called up and only after I gave out all my personal information, including my credit card number, did they reveal that it was a club membership and I'd be on a recurring payment plan for a 90 day supply. When I declined and asked for just the offer that was on the commercial I was told the only way to get it was through the club membership and I could mail back the 90 day supply if I wasn't satisfied. I clearly said no thanks but now I am worried I will get the order anyway because they had already taken my information. I don't want to have to deal with shipping costs to send back something I didn't even want. I wanted to try one product and if it is as amazing as they say it is I'd buy more. That marketing strategy is not only a bait and switch but doesn't bode well for how well the product works. Other products don't have to use sneaky tactics to sell because they sell themselves. I tried to give feedback to the call representative and was told the only way to complain was through an address with a hand written letter. No email. That says they are trying to minimize negative feedback by making it as hard as possible to complain. That is why I chose to write here...to warn people. Heidi Klum this is a terrible PR move on your part. You've attached your name to a sketchy marketing scheme and I now think for you it's all about the money whenever I see you.
1 post
26 Apr 2009
I love Heidi too. Don't get me wrong, but I am sure Heidi has put her name behind this product to produce more cash for her pocket. She is a fading model and is getting to that age of has been. She must diversify and she chose to back this questionable product. It makes sense for her to stand behind a beauty product. Thing is, its not like Heidi made this line herself when she was a wrinkly ugly hag and poof after a few years she had a great face. Just because we love Heidi does not mean the products do as they claim. You cant get these results with lotions and potions. It costs some cash and you need to see a professional.
1 post
28 Apr 2009
I purchased what I thought was the 30 day trial kit for $39.95 with free shipping. Low and behold, I too ended up getting a 90 day supply to the tune of $141.27 that I had to pay shipping on because the products are full size, not trial size. I have used the product for about two and a half weeks so far and see no difference in my skin. The wrinkle smoother is a joke. Doesn't work any better than any other cream. So, I called and canceled my membership in their club because I doubt I'll want to order again. That is when I found out I had actually been shipping the 90 day supply and that they were going to be billing my credit card in two more instalments of $43.30 on top of the $54.67 I had already been charged. The rep was very understanding and told me she would cancel my membership in the club and also cancel the two additional payments I was going to be charged since there was a misunderstanding when I ordered. She asked me to try the product for the full 90 days and if I was still not happy with the product, I could send it back for a refund of the purchase price. So, they did right by me in that respect (must have had other compaints). But, their selling and billing tactics are questionable and their product? Again, I see no change. I will keep using it until my deadline for returning for a refund. If I see a difference by then, then I will consider future orders. If not, back it goes.