Another risky ad campaign from Dove

Beauty in Seattle on 22 Mar 2007 at 12:26pm

Dove takes big risks in advertising, evident once again with their launch of the Pro-Age skin care line and ads featuring nude women over 40. 

The campaign rejects the stereotypical approach to marketing to women. The ads resonate: I should feel comfortable in my own skin. The new word "pro-aging" has meaning beyond

The Campaign for Real Beauty triggered loads of media attention, some critical that a personal care company would position itself as a self-esteem booster.

After seeing the Dove Pro-Age TV and print ads, it is evident that the people behind the Dove products believe in their messaging and have a sense of mission.

Comments (2)

I love this as well. I love that her friend is applying to be a pro-age model. I think that accepting your age and accepting skin aging is great, yet I also think it's important to take care of your skin. You don't have to have botox or have cosmetic surgery to help lessen the appearance of wrinkles and lines, you can use skin care products and it's not going against accepting your age. It's just taking care of the beautiful skin you were born with, wrinkles or not. I use Hydropeptide by azure cosmeceuticals. The company is out of Issaquah,WA. It's a wonderful anti-aging skin care line and just a good skin care line in general. The face corrective cream is light, it smells like cucumbers and has 11 antioxidants in it. It makes my skin feel smooth and look great. I am all for pro-age, but I want to keep my skin healthy all through my years.
  • Reply
  • guest (unregistered guest)
  • 26 Mar 2007
Yeah, did you see that this ad campaign was being banned by the FCC. Not making many headlines, but theres a funny blog on it here http://commercial-archive.com/136510.php
  • Reply

Welcome Back

Sign in with Facebook

Your information remains private and will not be posted without your permission.

Forgot your password?

Don't have an account? Create one now.

Join RealSelf

Join with Facebook

Your information remains private and will not be posted without your permission.

Please enter a valid email address
 Did you mean ?

By creating an account, you are indicating that you have read and accept the RealSelf Terms of Use.

Already a member? Sign In.

Retrieve your password

Enter your username or email address and we will send you a link to login.

Check your email

Check your email. We've sent you a link to reset your password.

Ok