Also try: anti-aging, anti-aging skincare, beauty company, cosmeceuticals, holistic skincare, nutrition, w magazine, wellness, womens wear daily, wwd, New York Plastic Surgeon, New York City Plastic Surgeon, New York Facial Plastic Surgeon
Jun 19, 2008
Coty Prestige recently announced its partnership with NY-based plastic surgeon, Dr. Norman Pastorek, to launch a new cosmeceutical skincare line, Home Skin Lab by Dr. Pastorek Institute. Dr. Pastorek's wife, Janice, a skin care author and lecturer, is also consulting on the brand.
The new line, set to debut in September 2008, was announced in a recent WWD (6/9/08) report. Here, some excerpts:
Home Skin Lab, which is divided into five kits, or "protocols," addresses different treatment concerns. Coty executives said that, in general, all the kits emphasize "cell renewal." As cell renewal slows down, said Marie-Laure Pons, vice president of marketing for new cosmetic brands for Coty Prestige, lines and wrinkles begin to appear and skin begins to lose firmness.
"The 28-day, high-power protocols are all designed to jump-start cellular renewal in the skin," Pons said of Home Skin Lab, which is designed to yield visible benefits in four weeks and maintain results with continued use.The kits, called Ageless, Wrink'less, Firmness, Brightness and Pureness, each contain a cream, a serum, a cleanser, a toner and a "zone-specific, targeted product," said Janice Pastorek. For instance, Firmness includes an eye cream, Pureness has a spot treatment for acne and Wrink'less features a wrinkle corrector. Core to the assortment is the Ageless protocol, whose key ingredients include encapsulated retinol, encapsulated hyaluronic acid and a trio of peptides. In addition to the kits, products will be available for purchase individually.
Prices for the kits will range from $99 to $129 for HSN; for retail store distribution in th
e U.S., prices are expected to be higher. Individual products will range in price from $30 to $90.
Part of Home Skin Lab's positioning is better skin through better health. An online component of the brand, called e-coaching, is described as a "home-based program for personalized guidance."
Dr. Pastorek has been touted by W Magazine as one of five best rhinoplasty surgeons in the world. Town and Country magazine named him as one of the "Country's Best Cosmetic Surgeons."
posted by skintoxicated
Return to Beauty Cred
6/20/08
isn't coty a maker of low end fragrances?
6/20/08
Well, you're probably thinking of Coty Beauty--not Coty Prestige. Coty Beauty is the side of Coty that brought us scents like Exclamation, Stetson, Shania Twain, and Vanilla Fields. But that's not all Coty is about. The Coty Prestige side includes higher-end fragrances such as Calvin Klein, Davidoff, Joop!, and others. Coty's heritage is as a fragrance house, so this makes sense. But Coty has also been a player in cosmetics for quite some time--though that hasn't been where their strategic growth has really come from, until now. With the addition of Home Skin Lab to the Coty Presige line, Coty hopes to follow the lead of companies like P&G, which added DDF skincare to its bullpen as a credible bridge into cosmeceuticals.
You can say the same for some other beauty companies--take Sally Hansen. Once the go-to drugstore brand for cheap nail treatment formulas and implements, now they carry peptide-infused lip formulas and the Borghese line of nail color...