Dr. Pastorek + Coty launch high-power skincare with E-Coaching

Coty Prestige recently announced its partnership with NY-based plastic surgeon, Dr. Norman Pastorek, to launch a new cosmeceutical skincare line, Home Skin Lab by Dr. Pastorek Institute. Dr. Pastorek's wife, Janice, a skin care author and lecturer, is also consulting on the brand.

The new line, set to debut in September 2008, was announced in a recent WWD (6/9/08) report. Here, some excerpts:

Home Skin Lab, which is divided into five kits, or "protocols," addresses different treatment concerns. Coty executives said that, in general, all the kits emphasize "cell renewal." As cell renewal slows down, said Marie-Laure Pons, vice president of marketing for new cosmetic brands for Coty Prestige, lines and wrinkles begin to appear and skin begins to lose firmness.

"The 28-day, high-power protocols are all designed to jump-start cellular renewal in the skin," Pons said of Home Skin Lab, which is designed to yield visible benefits in four weeks and maintain results with continued use.

The kits, called Ageless, Wrink'less, Firmness, Brightness and Pureness, each contain a cream, a serum, a cleanser, a toner and a "zone-specific, targeted product," said Janice Pastorek. For instance, Firmness includes an eye cream, Pureness has a spot treatment for acne and Wrink'less features a wrinkle corrector. Core to the assortment is the Ageless protocol, whose key ingredients include encapsulated retinol, encapsulated hyaluronic acid and a trio of peptides. In addition to the kits, products will be available for purchase individually. 

Prices for the kits will range from $99 to $129 for HSN; for retail store distribution in the U.S., prices are expected to be higher. Individual products will range in price from $30 to $90. 

Part of Home Skin Lab's positioning is