Can you believe what a cosmetic treatment company will do to fake their reputation?

Can you believe what a cosmetic treatment company will do to fake their reputation?
Eric on Sep 19, 2007

If a cosmetic treatment works, why does a treatment provider write fake testimonials? 
 
RealSelf.com exists so consumers can have an honest conversation about elective cosmetic treatments, procedures, and products.  It pains me to see a treatment provider write fake patient testimonials.

To help catch fakes, we keep track of the source of each comment, review and vote by saving the IP address of the sender.  Case in point: when we looked into it recently, we found that a large number of positive feedback about LipoDissolve were coming from the same IP address.  That was the same address that sent comments where the user identified herself as a Fig employee.  Rather than simply delete the suspect comments, we decided to identify comments that came from Fig's network.

By identifying the source of fake reviews or comments it shows our commitment to an honest, unbiased discussion.

We want companies to participate as long as they are honest AND identify themselves.  That’s why we’ve created a way for industry professionals to share their views and answer consumer questions.  It’s great to see Dr. Crutchfield mention his success rate with LipoDissolve and how he starts with a test area to avoid overselling. Another doctor explains that LipoDissolve formulas are a type of Mesotherapy that varies by doctor (unlike an FDA approved product like Botox), so getting an experienced provider is very important.  Open discussion like this helps patients understand the treatment better and go in with reasonable expectations.
 
If you’re a treatment provider, please do the right thing and identify yourself with a free listing instead of posing as a patient.
 
- Eric at RealSelf.com

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Eric
30 posts
20 Sep 2007

Natasha Singer, who writes Skin Deep for the New York Times, wrote about Fig LipoDissolve today.

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Last modified 2008-Jun-15