Botox for Men is Getting So Popular They're Calling It "Bro-tox"

K. Mathews on 16 Jan 2012 at 5:30pm


It’s true, men are having a bromance with Brotox. Bro-tox isn’t any different than typical Botox, but I suppose the terminology helps to add a touch of masculinity to the procedure. And why should Botox be a feminine thing? Men get wrinkles, too, and now, apparently in greater numbers, they’re doing something about it.

The American Society of Plastic Surgeons reports a 10% jump in men having Botox in 2010, with over 300,000 males being injected with the filler. In a lot of cases, it appears to be their wives nudging them in a direction they may be hesitant to take on their own.

“Every year it seems like more and more are getting Botox as gifts,” Dr. Anthony Youn tells ABC News. “And it’s not necessarily the older men.” He adds that Botox brings out a new type of clientele to his offices – manlier men who aren’t the usual type you would find at a plastic surgeon’s.

Recent RealSelf reviews also reflect the Bro-tox trend. Trent8157 reports that, 10 months after the treatment, the effects are holding up and he is “still happy with the results.” Jgm2009 has been a fan of Botox for three years, declaring that it “works miracles on [his] crows feet” And keijoh credits Botox with helping him to “feel better, look better, and just have a better disposition on life.” It may sound goofy to hear a guy sing Botox’s praises, but I think it takes a real man to admit that.

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Photo credit: Nissan Pilest, MD

Comments (2)

My brother also used these botox injections in order to treat wrinkles around his eyes. He had a Toronto botox procedure seven months ago. His wrinkles miraculously disappeared with the help of this botox treatment. It really worked for him!
At M.D. Laser Studio, we're seeing more and more men coming in for Botox or Dysport. As it was for women early on, the men tend to want to keep it a secret. Not all, of course, but many. And yes, many times it is the wife or girlfriend helping them get in the door. But once they are in, they ask a lot of questions about OTHER ways to achieve a more youthful appearance.

I think it's great -- but I hate the term "Brotox." Bro ANYTHING just sounds a little stupid to me. "Bromance" to describe a friendship between men? What's wrong with the term "friendship?" I'll save any romantic feelings for my wife, thank you.

HA! ~ Dr. Andy