Hype-watch: The Arbonne "revolution" in skin care technology
An antiaging skin care revolution is underway thanks to Arbonne. At least that's the declaration made in an unusual Arbonne press release that a reader sent me today (they were bothered by it). 
In case you weren't clear on the meaning of revolution, they explain "By definition, revolutionary means: radically new or innovative; outside or beyond established procedure." Ok.
The announcement then states that "Nothing else in the industry comes close to the combination of elements that develop into this age defying recipe. Most skin care lines in the United States boast one or two primary elements which address minimal aspects of anti-aging and the skin. Many of these regimens can cause: redness, pain, irritation, and skin flaking."
This is where I got completely lost in the meaning of the announcement.
- Why isn't Arbonne mentioned, just alluded to throughout? Additionally, the Arbonne RE9 Anti-aging product line isn't mentioned.
- How can they support the claim that the Arbonne product works better than others? Have head-to-head trials been performed?
- Do many skin care lines truly cause "redness, pain, irritation, and skin flaking"?
- Isn't it illogical for a product to contain more than 1 or 2 primary elements. Isn't being "primary" limited to one or two things in any context?
I'm going to send a note to Arbonne to help explain this announcement. I'll also ask our friends at the beauty brains to chime in






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