NPD reports prestige beauty product market grew four percent in 2007 despite over skin care product sales declining by 1 percent.  Where did the growth come from?  Anti-aging products.

Anti-aging beauty product sales hit $1.2 billion in 2007, up five percent from 2006.  Anti-aging products have grown sales by 28 percent since 2003.  

“Consumers continue to buy anti-aging products in droves. More than half of women facial skincare users say anti-aging benefits are extremely or very important to them. Skincare’s royal affair with premium products continues to expand judging by the growth we have seen in premium and super-premium products. Premium facial products $70 and above approached $700 million in sales in 2007”

Source: The NPD Group Reports on the State of the U.S. Prestige Beauty Industry