Leslie Bibb is Almay's Newest Spokesmodel

A few years back I was asked to participate in a market research study about Almay's shelf-appeal. It was the usual "what do you find appealing about the products as you see them?" type of thing.

I gave them an earful. I found their product display difficult to navigate and it didn't project end benefit too clearly. Result? I'd pass them by. They've since updated their look & presentation, and I think it's been an improvement overall, but you'd still be hard-pressed to readily identify Almay as an anti-aging go-to brand.

Nonetheless, People.com recently reported that Leslie Bibb, who starred in Talladega Nights and Iron Man, is Almay's newest global brand spokesmodel. A former model herself, Leslie goes back to her modeling roots, and joins other global brand ambassadors, supermodels Elaine Irwin Mellencamp and Marina Theiss. And at least she's over 30.

“The Almay Woman is pure, fresh, and natural, which is how I try to be everyday,” Leslie Bibb tells People. “It is a tremendous honor to be partnering with a brand which shares the same sensibilities on life and beauty.”

So just what is Almay's anti-aging line, you ask? Here it is:

1. Almay Anti-Aging Eye Cream

2. Almay Anti-Aging Booster Serum

3. Almay Anti-Aging Daily Lotion SPF 15

The Almay anti-aging line is still hypo-allergenic, and derm- and allergy-tested like the rest of their line.  It also contains moringa as a key natural ingredient. Moringa hails from northern India and it's antioxidant-rich with its leaves, pods and flowers containing 7 times the vitamin C in oranges.

Almay also notes that moringa has a  "well-documented detoxifying effect" that's been studied for its ability to purify water. You can also find Moringa in several Decleor products, such as their Hydra Floral Moisturizing Cream and Emulsion.