Allergan to cash in on lash enhancer

Beauty Cred on 10 Jun 2008 at 11:32am

Eyelashes have been a hot topic lately. First we posted about the reformulation of Jan Marini's Age Intervention Eyelash Conditioner because it contained the ingredient bimatoprost. Ditto Athena Cosmetic's Revitalash.

THEN the comments started coming in on that same post ("Lash Dance") about the trademark infringement suit Allergan brought against seven companies, including Athena Cosmetics (not to be confused with Athena Bioscience, which has Lash Serum) and DermaQuest Inc. (which has DermaLash), for selling products containing prostaglandin analogues such as bimatoprost and promoting them to grow eyelashes.

THEN we learned that Allergan had dropped its suit against DermaQuest Inc, confirming that the ingredients in DermaLash do not infringe on its patent (from a CosmeticsDesign 1/17/08 brief).

THEN, c'mon keep up with me here, we learned from a Real Beauty News post that Allergan "accidentally" discovered a lash-enhancing drug. Hmm.

MEANWHILE, Jan Marini just launched Marini Lash...

NOW, from CosmeticsDesign (6/9/08)...

Pharmaceutical giant Allergan plans to release an eyelash growth stimulator having recently fought a number of alleged patent infringement cases over the drug.

The press release goes on to say that the new Allergan product should be available sometime in 2009 and that Allergan estimates this market to be significant, anticipating sales exceeding $500m per year.

Is it just me, or is Allergan trying to cash in here? And where's John Madden with the play-by-play when you need him?