Monday, June 18th at 9pm, NBC's new reality show, "Age of Love" premieres. 30 year old Australian tennis pro, Mark Philippoussis will be given a pool of lovely ladies from which to select a mate.

Some of the women are in their 40’s, some are in their 20’s… and the underlying question of the series is “Does Age Matter?” (Insert riotous laughing on my part here.)

The show’s preview features Mark meeting several “older” women who state to him in clips, “I’m 40,”, “I’m 46,” …you get the drift. Mark doesn’t seem to mind until the music kicks up a notch and “temptation” which “makes things interesting” enters the picture… bom bom bom… it’s the 20 year olds! Good to know that a 20 year old in a mid-drift, posing sexily against a doorframe will trump a fully dressed 40 year old trying to make polite conversation.

NBC is calling this show the “ultimate social experiment.” And dear Mark says, “a connection is a connection, you can’t help yourself.” We don’t  yet know whether that means he can’t help himself as he skews younger or older in his preference. But we’ll always have Ashton, that one guy in a sea of men looking for younger women who chose an older woman, who just happens to also be Demi Moore.

What’s even more worrying is how Philippoussis described his idea of "perfect relationship." He says he has found true love with his 4-year-old Rottweiler, Kia, because "she doesn't ask where I've been and she's always there for me."

Wow, she doesn’t ask where he’s been… well, most cats couldn’t care less about the whereabouts of their loved ones, and rumor has it that throughout the show, the 20 year old women are referred to as “kittens” and the 40 year old women are referred to as “cougars.” Who knows if these ridiculous labels made it into the show’s final cut? We can rest assured there will be plenty of clawing nonetheless.

And NBC, next time you have a question such as “Does Age Matter?” save yourself the production costs and the humiliation of the female gender and give Hugh Hefner a call.