May 20, 2008
That's right. If you were in the UK, you too may have found yourself on a wait list for Olay Regenerist Daily 3 Point Treatment Cream. Not to worry--you haven't missed anything on this side of the Atlantic--Olay Regenerist Daily 3 Point Treatment Cream is the more familiar Olay Regenerist Micro-Sculpting Cream on these shores.
Seems there was a frenzy to find the latest Olay Regenerist launch (the UK version--same formula as here--of Olay Regenerist Micro-Sculpting Cream launched there last week) due to some press in the US that managed to find its way to the UK. According to Kathleen Baird-Murray in the 5/18/08 UK TimesOnline edition,
The reason there was a waiting list for the new Olay cream, which launched in the UK last Monday, comes down to two words: Good Housekeeping. The American branch of the famous GH Institute, arbiters of all things tried and tested, decided to pit the cream against several luxury-brand antiageing creams, then published the results. Olay came top in moisturising. The rest, as they say, is another bestseller at the New York pharmacy chain Duane Reade.
“It caught the attention of consumers, and this is what caused the amazing buzz,” says Emma Kohring, P&G’s external relations manager, referring to the fact that, in the three months to January, Olay was selling one pot of the new cream every minute in the USA. “Sales started picking up dramatically in America, and I heard that British fashion editors were buying it up at the shows because it hadn’t gone on sale yet in the UK.”
If you haven't gotten Olay Regenerist Micro-Sculpting Cream, this news is enough to create a rush-off-to-Target frenzy here. It's easy to sympathize with our UK fountain of youth-seeking comrades though, and it only takes one word to do so: Boots.
posted by skintoxicated
Write a review about Olay Regenerist Micro-sculpting Cream
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6/8/08
I bought the cream a week ago and I have to say I enjoyed it! … It feels nice to put on and my skin feels soft and nourished. My only concern is its SPF, does the cream offer any sun protection? I have tried to read the information on the box but it says nothing, Please advise me if you know?
6/8/08
Olay Regenerist Micro-Sculpting Cream does not contain an SPF. If it did, it would be listed as an active ingredient (in the US) on the package, and it would also state the level of sunscreen protection on the front label of both the packaging and the container itself. Best bet: keep using it if you like it, but wear sunscreen as well!
8/4/08
I thought it had sunscreen protection because Titanium Dioxide is listed in the ingredients list!
8/31/08
I looked at the ingredient listings and tried to find out if this product provided sunsreen protection. I also visited Olay's website to have this questioned answered.....does it have any? I suspected it didn't
I do like the way this cream feels on my skin, but after finally having a definite answer as to it's inablility to protect my skin from the sun, I will only use this as a night treatment.
I would give Oil of Olay a bit of advice. Instead of having your customers having to reseach whether of not Regenerist has suncreen, you NEED to, on the packaging, alert us to the abosolute necessity to wear sunscreen it one is using this as a moisturizer during the day. Is there a reason they do not emphasize this considering it is suggested as a treament for both DAY as well as night.
9/2/08
Many times you'll find titanium dioxide listed within a skin cream's ingredients, however, titanium dioxide is also used in formulations as a thickening agent or to impart a lighter coloration to the formula. The key is in the amount of titanium dioxide that's actually in the formula. If it's at the level where it will be considered an active ingredient--ie, in the cream as a sunscreen, it will be clearly identified at the beginning of the ingredient list as such. If it is located within the longer list of non-active ingredients, you can safely bet that the titanium dioxide is not at a significant enough level to provide sunscreen protection. Any time you are in doubt about sunscreen protection, look for the "active ingredients" list on the packaging. Companies are required (in the US) to list sunscreen ingredients as actives there. If a product contains an SPF level, that will also be idntified on the front of the product's label--usually within the name of the product.
Some companies will indicate on their packaging something to the effect of "Apply after cleansing and before sunscreen" or similar to remind consumers to also use a sunscreen, but they are not required to do so--and when space is limited on a package and there is quite a bit of information that is required to be placed on that real estate, anything that is not absolutely required is the first to go. Not ideal, but that's how it works.