Dr. McKeown's Skincare Promises the Naked Truth
Makenzie on 20 Apr 2011 at 9:00am
Who isn't tired of beauty products that promise "professional grade results" or to be a "facelift-in-a-jar"? Women have heard it all, and there's another miracle product every day.
The Naked Truth, a new skincare line by Dr. Darren McKeown, promises -- well, no promises.
Naked Truth products all carry the slogan "It's not that we don't believe in miracles, it's just that we're not sure they come in jars."
"I thought it would be great if there was a brand out there that used clinically-proven active ingredients...known to stimulate collagen and reduce the appearance of wrinkles," Dr. McKeown said in a interview with The Daily Record. "I also wanted to cut out all the exaggerated claims that plague the beauty industry, and that's where the Naked Truth concept came from."
It's nice to note that someone realized we're tired of the hype. The truth is, a lot of anti-aging creams use similar ingredients. But they are marketed as a "special complex" or "rare ingredient" that create mystique...aka BS.
Dr. McKeown's marketing tells you what the product has in it and what it's been scientifically proven to do. Plain and simple. And there are no fast fixes; packaging reads: "Sounds miraculous? Unfortunately not: it can take four to six months of regular use to see the full benefit. "
One could criticize that this is nothing more than a genius marketing scheme for a run-of-the-mill line. Maybe it is. Truth be told, it would be pretty boring to walk down the beauty aisle and have every box read "[Brand] Eye Serum: clinically proven to reduce the appearance of wrinkles." Then I couldn't enjoy the 30 minute debate -- Regenerist or Definity?
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