Elle MacPherson pitches Erase Those Fine Lines
Elle MacPherson is the latest beauty to prove that models don’t have to retire at 28.
The 43-year-old Aussie has just been named the new face of ModelCo Australia’s new anti-aging product, ModelCo Erase Those Fine Lines.
Erase Those Fine Lines is marketed as a Botox alternative that will instantly firm and tighten skin and reduce the appearance of wrinkles around the eye area in minutes.
The ModelCo campaign was photographed in Paris by singer and photographer Bryan Adams. (Yes, that Bryan Adams.) The ads will launch this Christmas and roll out in 2007.
Botox alternative for around your eyes." />ModelCo was founded by model agent Shelley Barrett, who after working around models and stylists for a decade felt she had enough ideas to start a beauty company. Turns out, she was right. In just five years, the company has exploded Down Under and has begun to develop a cult following in the States.
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