Usually I troll YouTube for a good laugh, but the latest video making its way around the internet got me thinking. It’s a short film (a commercial, really) called Evolution that Dove produced as part of its “Campaign for Real Beauty.”

The movement is a marking campaign intended to get people talking about the how we define beauty -- and, oh yes, buy a few Dove products along the way. It’s also the reason why whenever I drive around L.A., I have to see giant three-story-tall billboards of regular women in their underwear.
 
The campaign's new video shows how a seemingly ordinary woman can be transformed into a supermodel, with the help of a crew of stylists and Photoshop experts. I watch enough “America’s Next Top Model” to know there’s a little more to it than that, but I do get the point: we have unrealistic ideas about beauty because the beauty we’re shown isn’t real.

I don't have a problem with ad execs digitally erasing a few wrinkles or blemishes -- that's exactly what we as consumers are shopping for. But when the computers start lengthening necks or shrinkings waists, I get a bit creeped out.