British plastic surgeons are outraged by a new plastic surgery promotion that offers UK consumers a chance to win a free cosmetic surgery makeover.  This comes on the heels of another controversial UK cosmetic surgery loyalty card scheme.

The Daily Mail quotes a doctor who expresses his clear disgust with a cosmetic surgery promotion of any sort:

"The offer of a cosmetic surgery procedure as a prize is an awful manifestation of the trivialisation of medical care in general, and aesthetic surgery in particular.

"Any patient making irreversible decisions in circumstances of hype, excitement and emotion, are putting themselves at very great risk.

"Any normal patient-doctor relationship is completely abandoned in any such framework of medical care. This is a practice I unreservedly and utterly condemn."

Perhaps here in the States we're more accustomed to free makeovers (recall Extreme Makeover), where frankly, this doesn't seem so "awful."  In fact, can I enter to win the Europa offer?