Ulta

About Ulta

Ulta has been around since 1990, though they've outgrown their "discount beauty retailer" beginnings. Today Ulta is a destination for prestige, mass, and salon/spa beauty products--as well as for full-service salon treatments at their store locations. Ulta's claims its shelves boast 21,000 products from over 400 brands, including a range from makeup and skin care to implements and salon styling tools. Ulta also touts its sales staff as being non-"commission-oriented" or "brand-dedicated" to ensure a shopping experience that's based on, as Ulta calls it, "The Four E's"--or, Escape, Education, Entertainment and Esthetics. Ulta has its own private label collection, too, which includes an end-to-end offering of skin care, makeup, fragrance, bath & body, suncare, wellness & spa, implements & tools, and candles/home fragrance. The Ulta signature line even includes its own collection of mineral makeup, and for the anti-aging set, an at-home alternative to in-office peels, Visible Renewal 2-Step Facial Peel Kit, which touts a formula with 10% Glycolic Acid.

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