Tarte Cosmetics

About Tarte Cosmetics

Tarte Cosmetics is the brainchild of CEO and Founder Maureen Kelly, who dreamed up the concept of Tarte in 1999 from her one-bedroom apartment as a result of her frustration with the hard-to-copy makeup looks she bought into at cosmetic counters--as she states, everything "practically needed an instruction manual to use". She also wanted a makeup line that wasn't filled with unhealthy ingredients. The Tarte Cosmetics philosophy of easy-to-use products continues today, as does the belief that makeup shouldn't contain harmful ingredients. Tarte incorporates its philosophy with development of some of its unique products, such as Vitamin-Infused Lipstick and Lip Gloss, which are both "powered by Borba nutraceuticals". Additionally, Tarte Health Couture ("Health Couture" is Tarte's own branded mission to prove that "glamour can be good for you") Enbrightenmint Brite Smile Teeth Whitener & Tarte t5 Super Fruit Lipgloss (debuting May '08)--it's an all-in-one double-ended gloss stick with tooth whitener on one end, lip gloss on the other.

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