
Sue Devitt truly is the force behind the luxurious Sue Devitt Beauty brand. Demonstrating a passion for her profession, Devitt personally creates her own color stories and is "hands on" throughout the extensive product development sessions with her private group of chemists. With years of product development experience throughout her native Australia, the United States and the Far East, she became passionate about creating a series of treatment-based formulations that offer optimal nurturing effects within a vibrant kaleidoscope of color perfectly suited to women of all ethnicities and skin types. Profoundly inspired by natural environments around the world, Sue sources the most exquisite raw materials and creates products of the highest quality and performance using only the most advanced technology available.
Devitt felt that the incorporation of skin-care technology and treatment ingredients combined with excellent product performance had been seriously overlooked within the industry. She set out to offer women around the globe extraordinary colors and textures that provide astonishing results. With this goal in mind, Devitt thoroughly researched the beneficial role seaweed plays when applied directly to the skin: supreme healing and nurturing effects.