Roc skin care
“RoC® products are developed through strong partnerships with dermatologists, contain pure, active ingredients and are clinically proven to deliver visible and lasting results for healthier, younger-looking skin. Most importantly, RoC® products work to improve the skin's health; they don't just mask the symptoms. They improve the appearance of your skin and are suitable for all skin types.”
While founded in France in 1957, RoC only came to the U.S. in 1999. RoC prides itself on being the first to develop and patent the technology needed to stabilize and package Retinol in its purest and most effective form. The RoC Retinol Correxion line claims to reduce “even deep wrinkles” by working to stimulate renewal and reduce the appearance of lines. RoC’s 2006 Cosmetic Executive Women Beauty Awards Winner, Retinol Correxion Eye Cream, promises to not only reduce visible wrinkles around the eye area, but also address crow’s feet, dark circles and puffiness.
RoC’s tagline is “the anti-aging skin care experts”. It makes sense—unlike many other mass-market brands you’ll find on store shelves, RoC only focuses on the anti-aging segment of the market. No teenage acne-fighters here.