The Revlon Company Line
“Revlon is a world leader in cosmetics, skin care, fragrance and personal care and is a leading mass market cosmetics brand. Our vision is to provide glamour, excitement and innovation through quality products at affordable prices. To pursue this vision, Revlon's management team combines the creativity of a cosmetics and fashion company with the marketing.”
The Bottom Line
The words “glamour” and “excitement” from Revlon’s description of itself clearly delineate the brand from all other mass-market cosmetics houses. Revlon has long used celebrity spokesmodels to tout its stuff—more recently with Halle Berry, Susan Sarandon and Julianne Moore. Revlon’s Age Defying line of foundations, concealers, powders and more professes to infuse skin with anti-aging benefits all while delivering a smooth, polished and weightless look (i.e., no makeup settling in those lines and wrinkles) for skin that’s over being twenty-something. Looking for Revlon's makeup line for women over 50? Vital Radiance was a flop and was pulled from the market.
Did you know?
Revlon was founded in 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the REVLON name. And it all started with a nail enamel…
