
About Nouveau Cosmeceuticals
Nouveau Cosmeceuticals was born out of Ace Hawkins' passion to find an "affordable, effective skin care regimen that would revitalize my skin and rejuvenate my appearance." Created in 2002, Nouveau Cosmeceuticals is a direct selling company (like Arbonne, Mary Kay and Avon) and is based on three tenets: Fresh, Simple, Effective. Fresh, because the product line is not "pH-balanced"--it contains a higher level of acidity which Nouveau Cosmeceuticals states is actually more effective for skin--but results in a shorter shelf-life. Simple, because the regimen is based on 3 steps: Cleanse, Stimulate, Protect. Effective because Nouveau Cosmeceuticals touts its skin care line as delivering "long-term rejuvenation that results in a more youthful appearance." The 3-step Nouveau Cosmeceuticals regimen is based on these 3 products: Cell Preparation Cleansing Gel, Cell Rejuvenation Serum, and Cell A.M./P.M. Hydration Creme. Nouveau Cosmeceuticals Cell Rejuvenation Serum (the "Stimulate" step) touts Glycolic Acid, Centella Asiatica, Alpha Lipoic Acid, DMAE and Actifirm to promise increased collagen production, diminished fine lines and wrinkles, and an increase in skin's density.
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