Nivea

“NIVEA Creme was born in 1911 and today the brand still stands for the successful interplay of groundbreaking research, creativity and entrepreneurial expertise.”

 

Nivea, which claims to be the world’s biggest personal care brand, has indeed become an icon for dry skin relief. Although still in the classic Nivea-blue packaging that stands out on store shelves, Nivea has evolved from its Original Moisture Lotion with its European cachè to a full line of products that target dry skin, anti-aging and wrinkles, sun protection and even men’s facial care. Nivea’s full line today still holds true to the brand promise of “wherever skin needs care” and many of Nivea’s technologically advanced formulations have their roots in the classic, tried-and-true original crème formula.

 

The Nivea brand is part of Beiersdorf AG, who back in 1890 developed an emulsifying agent—the first-ever water-in-oil—called “Eucerit”. Sound familiar? It should—the Eucerin brand is also a part of the Beiersdorf portfolio. So where does the name Nivea come from? It’s from the Latin word nix/nivis for snow (hmm, the crème’s white…snow’s white…voila!).