The Freeze 24/7 Company Line
“Freeze 24-7 is fully focused on bringing you cutting edge, anti-aging innovation through our portfolio of premium skincare products that deliver on their promises. Our Age-Less Skincare™ line utilizes the latest developments in cosmeceutical skincare technology and offers credible and safe alternatives to invasive, costly and sometimes harmful cosmetic procedures.”
The Bottom Line
“Instant Gratification” is the Freeze 24/7 tagline, and it comes from the technology Freeze 24/7 is based on. Rather than focus on the symptoms of aging that show up on skin, Freeze 24/7 puts the focus on the causes—in particular, repetitive facial motions that over time cause fine lines and wrinkles. The key to Freeze 24/7 Anti-Wrinkle Cream is its patent-pending “Age-Less Technology”, which contains an ingredient that’s gotten a bit of press lately: GABA (Gamma Aminobutyric Acid)—which is produced by the body as a natural muscle relaxant. GABA is part of the proprietary complex in Freeze 24/7 Anti-Wrinkle Cream which promises to reduce fine lines and wrinkles within 10 minutes of application. The Freeze 24/7 line also includes formulas such as Ice Cream Double Scoop Intensive Anti-Aging Moisturizer, which touts superior hydration, and Freeze 24/7 & Go Instant Smoother and Brightener, which comes in a pod-like package and touts a “flawless finish” for skin that’s been on the go all day.
Did you know?
According to the Freeze 24/7 site, when clinical tests were performed using Freeze 24/7 Anti-Wrinkle Cream, 100% of the study respondents experienced a 50-90% visible reduction in the appearance of fine lines and wrinkles within 10 minutes of a single application.
Freeze 24/7 products
Freeze 24/7 Anti-Wrinkle CreamPlumpLips Lip Plumper & Gloss
IceCrystals Anti-Aging Prep & Polish
Freeze 24/7 Anti-Aging Eye Serum
IceCream Double Scoop
PlumpLips Ice Sticks
Ice Shield Facial Cleanser with Sunscreen
PlumpLips IceSticks Plump-Pak
Skin Glace Daily Detoxifying Cleanser & Mask
Freeze 24/7 Age-less Miracle Kit
IceCream Anti-Aging Moisturizer
I'm interested to know what others experience has been with this product? I'm looking into possibly purchasing it, any thoughts?
Editor's note: Don't expect miracles. I've used Freeze 24/7 and while it did visually diminish the appearance of my fine lines, it is a temporary "fix". Also, when such a product professes to be a topical muscle relaxant, you have to recognize that your face will not "freeze" in the areas in which you apply it--it's not like botox and as such cannot be expected to reduce lines caused by repetitive facial movements. As I said, it did diminish the look of smaller lines--particularly in the eye area--for me. But if you're debating purchasing the full-size product, you may wish to either try a sample first--Bath & Body Works and Bloomingdale's sell it; or, as the key ingredient is GABA, try picking up a less expensive version, such as the one from 24-7 Skincare, available at CVS drugstores. Good luck, and let us know what you think if you try it out! -Nancy
I saw this product demonstrated on a cruise ship. It seemed to work as far as instant gratification. However, the makeup artist demonstrating it claims that it works down 4 layers of skin--all the way to the muscle. And that the results are cumulative. I'm very skeptical and thus didn't buy it. But I'm still curious. Aging isn't for sissies but we need to try what we can to keep others guessing! Any feedback?
According to Freeze 24-7, the longer term efficacy of the Freeze 24-7 Instant Targeted Wrinkle Treatment (the flagship product in the line)is as follows:
With continued use** see up to 52% reduction in fine lines and wrinkles • up to 50% reduction in rosacea • up to 50% reduction in stretch marks • up to 60% reduction on pore size.
The Freeze 24-7 site claims this is based on clinical studies. Most of what Freeze 24-7 promotes, however, are the wrinkle treatment's instant (within 10 minutes) results.
I have never seen any reference or information promoted anywhere by Freeze 24-7 that claims it works "down 4 layers of skin--all the way to the muscle". You're right to be skeptical of that claim... -Nancy