Clinique

“Clinique was first launched in 1968 with skin care and makeup products that are all allergy tested and 100% fragrance free. Our products have been designed to address individual skin types and needs. The products are based on research and related expertise of leading dermatologists. Clinique's skin care products are marketed as part of the Three-Step System: Cleanse, Exfoliate, Moisturize.”

 

If one company has made the 3-step skin care regimen de rigueur, it’s Clinique. Clinique is widely known, not only for the Cleanse, Exfoliate (the Clinique version of “tone”), Moisturize ritual, but also for its iconic yellow lotion: Dramatically Different Moisturizing Lotion. Clinique, whose tagline is “Allergy Tested. 100% Fragrance-Free”, touts skin care and makeup that is kind to all skin types, including those of a more sensitive nature. Clinique’s portfolio also includes a bullpen of anti-aging formulas such as their Repairwear line, which promises to reduce fine lines and wrinkles and promote firmer tone, and Clinique Turnaround which touts a “cocktail of exfoliants” to unveil brighter, more radiant skin.

Did you know?

Those straightforward, minimalist Clinique ads, where the products seem to speak for themselves and there is nary a model in sight, were originally photographed by acclaimed photographer, Irving Penn.