About Burt's Bees
Whether you go to a card store, pharmacy, supermarket--wherever--it seems you can't go far without running into a golden yellow display of Burt's Bees natural care products. What started out as a small "craft fair" business that offered candles made from beeswax that was a byproduct of Burt Shavitz' honey business grew from word of mouth into the ubiquitous brand it is today--and its growth and darling-of-the-natural-skincare-market status enticed the Clorox Company to purchase Burt's Bees recently for a purported $925M in cash. While many of Burt's Bees' products still do contain beeswax, the line now also contains many other natural ingredients, including essential oils, rosehip seed oil, borage and evening primrose oil to name a few. Burt's Bees Repair Serum touts 11 essential natural botanicals to deliver a reduction in fine lines and wrinkles, and green tea extract to serve as antioxidant protection against free radicals. In addition to facial care, and of course, lip balms, Burt's Bees also offers hair care, soap, mom & baby care, and body care formulas.
Next: Juice Beauty, The Body Shop, Origins
2/11/08
Burts Bees is taking on the confusion over "natural", as in, what's meant by a skin care product line that advertises as natural.
From the Burts Bees press release today:
Burt's Bees will debut a breakthrough advertising campaign, "Natural Vs." in early February 2008. Created to address confusion among consumers over what constitutes a truly natural product, the campaign will launch with two print advertisements. The Burt's Bees Replenishing Lip Balm and Burt's Bees Naturally Nourishing Body Lotion ad each depict the difference between benefits of natural ingredients in Burt's Bees products vs. the surprising -- even shocking -- ingredients found in non-natural personal care products. These are the first two of six print advertisements throughout 2008 by Burt's Bees, each focusing on key products for the brand.
With natural personal care growing at five times the rate of personal care, products are coming out as "natural," which may only contain trace elements of natural ingredients. In fact, Yankelovich released a study in 2007 that revealed that consumers are confused by labels and ultimately buy the very ingredients they intend to avoid, thinking the product is regulated.
"This campaign represents a tremendous step towards educating the public to read labels correctly while showcasing the benefits of natural and raising awareness about what natural really means," says Burt's Bees Chief Marketing and Strategic Officer, Mike Indursky.
Source: http://sev.prnewswire.com/household-consumer-cosmetics/20080211/NYM09611022008-1.html