Benefit Cosmetics

As one of beauty's most spirited brands, Benefit has made a name for itself by creating high-quality products that offer solutions with a sense of humor. (No wonder their beauty mantra is, "Laughter is the best cosmetic...so grin and wear it!") In addition to laugh-out-loud product names like Touch Me and Try to Leave…Cream, and an eye shadow shade called, "My Date's My Brother," Benefit is the beauty queen of creating easy-to-use fix-its for a flawless face. With a double dose of creativity and know-how, co-founding twin sisters Jean and Jane Ford have taken Benefit from their first San Francisco boutique to a worldwide phenomenon—laughing all the way.

Benefit Cosmetics blog posts

Benefit You Rebel Lite misses the glow

Somehow wearing a minimal coverage foundation (ie, tinted moisturizer) just doesn't seem as rebellious as it once did. Nor does seeing David...

Benefit You Rebel Lite misses the glow

Somehow wearing a minimal coverage foundation (ie, tinted moisturizer) just doesn't seem as rebellious as it once did. Nor does seeing David...