Bare Escentuals

 The Bare Escentuals Company Line

“…the home of healthy, 100% pure bareMinerals makeup. Since 1976, Bare Escentuals has been breaking all the rules about makeup with the introduction of our revolutionary foundation called bareMinerals®. This extraordinary beauty innovation is made with crushed minerals from the earth. 100% bareMinerals are free of preservatives, talc, oil, fragrance and other potential skin irritants.”

The Bottom Line

Bare Escentuals, driven by the success of bareMinerals foundation—the #1 mineral makeup in the world, has achieved what can only be called cult status. Bare Escentuals prides itself on becoming a go-to brand for anyone in search of makeup’s antidote to sensitive skin—including those with allergies, scars, acne, or rosacea. What started with a mineral-based foundation “so pure you can sleep in it” has now branched out into a full line of primers, eye and lip color, sunless tanners--and even a night treatment for skin called Rare Minerals, which claims to reduce fine lines and wrinkles and promote firmer-looking skin.

Did you know?

Bare Escentuals Founder & CEO, Leslie Blodgett, tapped into the skin-renewing properties of soil from organic farms for her overnight treatment, Rare Minerals. Blodgett is clearly a believer in her own stuff. When Rare Minerals launched, she dared to slink around in a negligee to tout its benefits at a press party—as if to say, “now you can get your beauty sleep and be a beauty while you’re at it!” 

Next: Ahava, Astara, GloMinerals

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