The Aveeno Company Line
“Aveeno, the leader in Active Naturals, continues to develop breakthrough product formulations with new and existing natural ingredients that are clinically proven to deliver real skin care benefits leaving you with healthier-looking, beautiful skin. No wonder Aveeno has been endorsed and recommended by dermatologists and pediatricians for over 60 years.”
The Bottom Line
Think Aveeno. Think Oatmeal? Yes, but not entirely anymore. Aveeno still makes its Skin Relief Bath Treatment—the one that contains 100% colloidal oatmeal and professes anti-itch properties. But Aveeno today has an expanded portfolio which now includes baby and anti-aging formulas. Aveeno anti-aging formulas are made with “naturally active” ingredients like soy and shitake, which Aveeno claims deliver fewer visible fine line and wrinkles and promote more even skin tone. Aveeno Positively Ageless Rejuvenating Serum touts the ability to accelerate cell renewal to leave skin younger-looking.
all of rolling, “wave-like” cells just below the surface of the skin
Did You Know?
If you were never quite sure what “colloidal” meant, it means milled to an ultra-fine powder. Hey, now you know.
Next: Cetaphil, Neutrogena, Basis
