Almay

Most known for having hypo-allergenic and fragrance-free cosmetics, Almay also makes a line of skin care—including an anti-aging line, aptly called Almay Anti-Aging Skincare. Almay touts its exclusive, anti-oxidant rich moringa seed complex as the key ingredient to deliver younger-looking skin. The Anti-Aging Night Concentrate promises to boost hydration overnight while diminishing the appearance of fine lines and wrinkles. Almay skincare also makes 3 basic, 3-step regimens based on skin type—all of which claim to be non-irritating for sensitive skin. Almay isn’t only known though for its makeup and skincare—it’s also the brand Elaine Irwin-Mellencamp touts.

Next: Neutrogena, Olay, Aveeno

Almay blog posts

Leslie Bibb is Almay's Newest Spokesmodel

A few years back I was asked to participate in a market research study about Almay's shelf-appeal. It was the usual "what do you find...