Actifirm

“The product is easy to use, appropriate year around and suitable for any skin type. It can be used as a stand-alone professional peel or it can be integrated into a variety of skin care modalities to augment and support existing treatments…The Actifirm 30% and 60% Z Peel for professional use as well as the Actifirm Peel and Firm Regimen was developed by a team of scientists using the patented enzyme Actizyme E3M-M…This enzyme, derived from a mushroom, mimics the orderly cell-by-cell exfoliation that the skin performs naturally.”

Touted as a “Hollywood must-have”, the Actifirm line includes both treatments that are for professional use only, such as the Actifirm 30% and 60% Z peels, and also a line of at-home treatments that can be used on their own, or in conjunction with professional treatments. The at-home assortment includes Actizyme Cellular Peel, which claims to exfoliate cells and stimulate cell renewal, as well as Antioxidant Cleansers (in both a.m. and p.m. versions) and Renovation Moisturizers (also in a.m. and p.m. versions). In perhaps a different anti-aging direction, Actifirm’s latest launch is its ActiLash Eyelash Conditioner, which utilizes patented acti-peptide mushroom extract and promises more supple, younger-looking lashes.

Several Actifirm products were included in the 2007 Country Music Awards goodie bags that attendees took home. Must be something with music—Actifirm also included products in the 2006 MTV Music Video Awards goodie bags…