Why Baby Boomers Are Getting More Plastic Surgery
Here are a few “Baby Boomer” facts:
Those born between 1946 and 1964 constitute 28% of the US population.
76 million Boomers will hit 65 over the next two decades, at a rate of 10,000 a day.
Boomers account for half of all consumer spending.
The typical Boomer feels 9 years younger than their chronological age, according to Pew Research Council data.
Elective cosmetic surgery is up 65% in this age group since 2005.
Non-invasive plastic surgery procedures are up 87% in the same time period.
So what is contributing to the upsurge in plastic surgery in this demographic? Boomers have chosen to redefine what it means to age. They are re-inventing themselves. Sixty is their new forty. They pay more attention to health, diet, exercise and general sense of well being. They are not afraid to spend money on improving quality of life. They expect the quality of the last third of their life to be high.
Americans are living longer. For women, life expectancy has lengthened 34 years over the last fifty years. But the focus for Boomers is not so much on life span as it is getting to the end of their health span in better shape. They are working longer than anticipated. Older workers want to look better to fit in with younger co-workers. Boomers want to stay active, relevant, and engaged with society in important ways. Their outlook on life is to do what they can to enjoy the years they have left.
Pablo Picasso once said, “It takes a long time to become young.” Boomers are taking their time and savoring it.